Our Vision
To be the world's most desired and successful premium car brand.
Our Mission
We create the safest most exciting car experience for modern families.
Volvo – 90 years as a brand
The name Volvo is Latin and it means 'I roll'. Before it adorned the first Volvo car in 1927, it was used as a brand name for ball bearings. The symbol for Volvo's cars was the sign for iron – a circle with a diagonal arrow. The idea was to associate with Swedish steel, renowned for its durability. Since then, the iron symbol has been synonymous with Volvo throughout the world. For Volvo, the modernised logotype also represents the company's undertakings in the fields of safety, quality and design. As of 2006, the iron symbol is the shared symbol of both Volvo Cars and AB Volvo.