Volvo XC60 is a car that has already carved out a solid market share in the premium sport cross-over segment
The Volvo XC60 R-Design makes a clear statement about true driving pleasure, a young, energetic attitude and confident success. A sporty chassis and even more direct steering ensure the driving experience matches the sporty appearance.
The Volvo XC60 is a car that has already carved out a solid market share in the premium sport cross-over segment. With its muscular curves and sharply contoured tail lamps, it attracts attention wherever it goes. The new R-Design option pack that will be presented at the Frankfurt Motor Show 2009 gives the car an even more purposeful and bold appearance.
"The R-Design model boosts the XC60's already sporty aura and gives the car an even more refined character in terms of both driving experience and design. These are properties that we know appeal to the discerning buyers of this type of cars," says Lennart Stegland, president of Volvo Special Vehicles.
Roula Beiruty, Marketing Manager of Volvo Cars Middle East said: “R-Design was launched in 2007 to satisfy the enormous interest among younger car buyers, who want to provide their cars with sporty, personalized options. With R-Design, they got access to stylishly composed options packages featuring exclusive design details and thrilling sport chassis.
Today R-Design is found across almost the entire Volvo product range in the C30, S40, V50, S80, V70, XC60 and XC90 models. R-Design is extremely popular in the Middle East especially amongst young car buyers who are looking for stirring sporty options and athletic looks.”
R-Design has been a great success for Volvo Cars. This sporty, exclusive sales version has helped us attract new customer groups who would perhaps not otherwise have chosen Volvo. The introduction of the XC60 R-Design shows clearly how strongly Volvo believes in this concept.