Volvo Cars Middle East achieve strong XC60 sales results during Q1 2009
Despite global recession, Volvo Cars Middle East announced that sales results for the new Volvo XC60, during Q1 of 2009 were positive. There was an increasing demand for the Volvo XC60 with its exclusive appeal on the synthesis between bold sporty design and a range of intelligent safety systems that help the driver avoid accidents.
The Volvo XC60, with its thrilling blend of muscular XC capability and the sporty charisma of a coupe, constituted 38% from Volvo sales for Q1 for 2009. The new XC60 is initially available with the six-cylinder turbocharged T6 engine producing 285 horsepower. All Wheel Drive (AWD) with Instant Traction is fitted as standard on all variants. The “Small Premium Utility” segment is growing quickly and Volvo managed to be the most popular crossover in the UAE selling 80 units and topping the list of competitors in the premium segment. The XC60 also ranked among the top leaders in the region, selling 142 units in Q1 2009. In Qatar, the XC60 proved to be extremely successful and counts for almost 53% of the car sales in Qatar.
Roula Beiruty, Marketing Manager of Volvo Cars Middle East commented: “We are satisfied with the XC60 sales results we have achieved for 2009 Q1 and we will continue our efforts despite the global recession to increase sales figures. The sales results of the new Volvo XC60 show that consumers are in search of safe cars combining safety know how and smart design. ”We need to maintain the momentum and work even harder because of the market conditions. We will continue supporting our dealers by providing excellent products and services.
Volvo's XC60 success in the region highlights the fact that people in this region appreciate the new design language and the safety focus by Volvo. A lot of challenges face the car industry globally but Volvo is determined to continue building on its efforts and boosts sales further.