Lifestyle and automotive journalists from across the GCC and Lebanon, were whisked to the city of love, Verona, in September, to experience the stunning Volvo V60. The journalists were hosted at the beautiful, art filled Byblos hotel and following a dramatic pool side reveal, they were the first in the region to feel the power and control of the V60 through the mountains of Verona.
The Volvo V60 will make its entry in to the Middle East car market at the end of 2010, with its sights firmly set on giving the all-new S60 sedan model a tough match over the title of "The Most Dynamic Volvo Model Ever".
No less than 90 percent of the annual V60 production of 50,000 cars will find European buyers.
The response of the enthusiastic customers is music to the ears of the project group, which has always had its sights set on giving the V60 the emotive aura, sporty design and dynamic driving properties of a genuine sports wagon.
A delight for car enthusiasts
In simple terms, car buyers can be divided into two main categories: enthusiasts and pragmatists. For the enthusiast, the car is a high-priority conversation topic that can never be exhausted, while the pragmatist only shows interest in the car market when it is time to replace the current vehicle with a new one every three or four years or so.
In an historical perspective, Volvo's brand has attracted more pragmatists than enthusiasts. However, with each successive generation of Volvo models offering increasingly emotive appeal, that picture has changed - and the new V60 is packed with all the ingredients from the enthusiast's favourite menu.
"The figure '60' in our model range nowadays indicates our sportiest models. The XC60 was the first step. We took the next step with the all-new S60 sedan - and now we're launching the V60 sports wagon," says Gerry Keaney, Senior Vice President Marketing Sales and Customer Service.
From November production (wk46), the following variants of the V60 will be available:
- Ø V60: 1.6T (180hp)
- Ø V60: 2.0T (203hp)