Volvo - The Game was launched on May 26. By December 1, it had already been played on more than 850,000 computers the world over. About 20,000 new players take up the challenge every week.
Despite difficult times for the car industry, 2009 was a very productive year for Volvo Car Corporation with a number of introductions and exciting news - environment and safety technologies as well as concept cars and new production models. A strengthened product program with a range of fuel efficient DRIVe products and the Volvo XC60 were well received in an otherwise challenging market situation.
Volvo Cars Middle East has awarded a Volvo S40 R-Design to Alaa Zaky (pictured), whose name was chosen randomly from approximately 20,000 entries. The draw was part of Volvo’s Seatbelt Campaign, conducted in celebration of the 50th anniversary of the three-point seatbelt which was invented by Volvo in 1959.
The Volvo XC60 took first prize in the "Family Car of the Year" category in the first-ever Women's World Car of the Year competition. In all, 21 cars competed in four categories when eight female motoring journalists from seven countries voted for their favorite cars.
Volvo Cars Middle East has announced, Friday, 11 December, the appointment of Ezz Elarab Automotive Group as their sole importer for their cars in Egypt. The announcement was made during the official corporate contract signing ceremony which took place in Egypt in the presence of the Swedish ambassador to Egypt H.E. Ms Malin Kärre.
In the quest for the ultimate vision of an accident free traffic environment, Volvo Car Corporation's short-term goal is to reduce deaths and injuries in a new Volvo car to zero by 2020.
Looking back to 1959, we see how times have changed. Everything from music and food to hairstyles were different and many fashions have come and gone. However one thing has remained the same: The three point seat belt invented by Volvo. To celebrate this milestone, Volvo Cars Middle East is collaborating with Massimo Dutti – the highly sophisticated fashion brand - in the UAE and Kuwait to celebrate the 50th anniversary in style and communicate the importance of wearing the seatbelt.
Internationally recognized actor Colin Firth will receive the prestigious British Academy of Film & Television Arts/Los Angeles Humanitarian Award Presented by Volvo on Nov. 5 at the annual BAFTA/LA Britannia Awards gala.
Turkish artist Esref Armagan is renowned throughout the world for his unique feel for perspective and shape. He was the very first non-employee to be invited to Volvo Cars in Sweden to see and paint the still-secret new Volvo S60. Although the car will not be launched until 2010, Volvo is already revealing his interpretation on Facebook. But there is an exciting twist to the story: Esref Armagan is blind.
Recently, sharp-eyed citizens in Copenhagen have had the opportunity to get a sneak preview of the upcoming, sporty Volvo S60 - which won't be introduced to the world until next year.