"If you meet the expectations of women, you exceed the expectations of men." - Marti Barletta, gender trend specialist.
Volvo discovered women have higher standards for their cars than men. So what happens when Volvo gives a group of eight women total freedom to design the perfect car for the way we live today? Introducing the YCC, Your Concept Car, the sporty coupe that manages to look beautiful, sturdy and tough all at once. Our group built a car that focused on three main areas: ergonomics, storage and convenience. A car designed to put you in control in traffic and in your life.» View YCC