Volvo Cars won a grand slam in the Swedish Postal Service’s 2009 Stamp of the Year competition. The PV 444 won and the Volvo Amazon took second place. Together the two Volvo stamps secured 20 percent of the total votes.
The Swedish Postal Service has held the Stamp of the Year competition for the past five years now. This year Volvo’s cars won the hearts of the Swedish public.
The PV 444 is demonstrably not just a huge success on our roads – it has driven straight to the top in the world of postage stamp enthusiasts too. The stamp with this image secured 12 percent of the votes.
In second place came the Volvo Amazon, with 9.8 percent of total votes. Third place with 7.5 percent of the votes was taken by Abisko – a popular skiing resort and tourist destination and the last Swedish train station along the iron-ore transport route between Kiruna and Narvik in Norway.
Pleasant counting error
The Volvo PV 444 was a formidable success upon its launch in 1944. The planned production run was expected to total 8000 cars. This figure was later revised to 12,000 cars. When the model finally ceased production, an amazing 200,000 had taken to the roads.
Along with its sister model, the PV 544, production totalled almost half a million cars.
The winning stamp was designed by Viggo Mörck who worked from a photograph supplied by Volvo Cars, and it was engraved by Martin Mörck. The stamp’s denomination is for domestic mail. This stamp is one of five in the Cult Cars collection that was released on January 29, 2009.
Voting for the 2009 Stamp of the Year competition was held between November 13, 2009 and January 1, 2010.