Passion and performance was the Volvo tag line for the UK’s biggest classic motoring event the Classic Motor Show at the National Exhibition Centre in Birmingham between November 14 and 16. Having stunned the visitors last year with an array of rare open top Volvos, never seen before in the UK, this bright red line up of classic Volvo cars also surprised visitors and other exhibitors alike with their beauty and condition.
Information about tradition
The Volvo cars on display were brought to the show by Volvo Cars Heritage, the department that deals with the company’s history and rich heritage, including arranging the participation in classic motor shows. The nine cars on display at the Volvo stand all carried their own story and some of them where very odd indeed. By displaying these models, visitors were introduced to some lesser known parts of the Volvo product history and some of the cars that are not so very well known outside of Sweden. All the more reason therefore to give them pride of place at the UK’s biggest classic motoring exhibition.
Volvo Cars Heritage displayed the cars on its 400 square metre stand – on a white floor with oak outer edge, frosted glass and white walls like on the international motor shows – situated in Hall 1 of the NEC. They were joined on the stand by the Volvo Owners Club, which has an extensive network and huge expertise. The VOC people talked to visitors about the club and its activities as well as providing answers to questions about what it is like to own a classic Volvo.
The stand also included the presence of Volvo approved companies Artisit from Holland and Mark Greer Associates from the UK. The former dealing in classic Volvo car prints in different sizes and designs while the latter offers original technical Volvo publications on DVD and on-line for Volvo models up to 1998.
Volvo Cars Heritage displayed the following cars:
Volvo PV544 Sport 1964 ¬– A magnificent example of the sporty and last series of the PV-model. This car carries chass number 400.000 and was originallly given to its first owner for free by Volvo.
Volvo Amazon 123 GT 1967 – One of the only 5,000 built GTs in full livery and the subject of a ground-up restoration.
Volvo 142 1968 – With only 60,000 km on the clock this is one of very few remaining examples in this lovely and untouched condition.
Volvo 1800E 1972 – In the hands of its second owner only, this car is a well-known visitor to chlassic car events in Sweden.
Volvo 262 C 1981 convertible prototype 1990 – Once the company car of the Volvo President Mr Gyllenhammar, this unique 262 is bright red both inside and on the outside.
Volvo 940 Estate 1998 – Probably the 940 with the lowest mileage, only 6,000 km in ten years. As new.
And the Volvo Owners Club displayed:
Volvo 1800S 1963 – An early Swedish-built example of this nice GT-coupe, designed by Olympic medalist Pelle Petterson.
Volvo 1800ES – A beautiful specimen of the so-called "fish van" or Snow White's coffin, sold new in the UK.
Volvo 240 DL 1999 – The classic workhorse in passionate red and still in the hands of its original UK owner.
The show which was held Friday November 14 to Sunday November 16, was visited by a record crowd of more than 85,000 people. Largely contributing to this figure were two other shows that ran simultaneously in adjoining halls – The Classic Bike Show and the MPH Show for sports and luxury cars.