This year's edition of the world's largest indoor exhibition of classic cars and everything else that has to do with the hobby of keeping historic vehicles on the road – Techno-Classica in Essen – closed last Sunday after four days of full-speed activity. More than 165,000 vistitors enjoyed over 3,000 cars, shown by more than 1,000 exhibitors. Many cars changed hands during the show. Parts, accessories, books, other literature and automobilia for millions of euros were sold and people enjoyed themselves among shining metal and glittering chrome. Or rusty metal and dull paint for that matter, because any vehicle is welcome at the Techno-Classica as long as it has a story to tell, no matter in which condition it is. Be that on one, two, three, four or more wheels, rubber or iron. The latter was displayed at the Volvo stand in exhibition hall 3, of some 15 altogether.
Volvo Cars Heritage featured the "Volvo cars – 80 years of serving society" theme as previously mentioned and which turned out to be a real hit. The PV831 railcar, sitting on its specially prepared rails and sleepers at the stand, attracted enormous attention and must have been one of the most photographed vehicles at the show. And so was its neighbour, the Amazon police car on its rotating turntable with yellow flashlight on
The Duett in bright orange Telecom livery, the dusty "as found" PV544 in dull green army paint, the giant PV824 ambulance, the shiny PV822 taxi and the 940 police car completed the picture. In total, seven vehicles heralded the message of serving society the Volvo way. And several of these were vehicles that had never been seen or heard of by most people, including the many Swedish visitors that had travelled to Essen for the show.
Genuine Classic Parts – the only company that caters for classic Volvos in a joint venture with Volvo Cars and which operates through the international Volvo dealer network – was represented by its sales manager who introduced the company's new home page at www.gcp.se. GCP did the part and service bit together with Mark Greer & Associates who later this summer will launch a series of DVDs which will give access to original Volvo service literature on a subscription basis. Hardware and software complementing each other. Volvo Museum and VROM were visually represented by large format photos and written information. A specially produced short film on the "Serving society" theme made many visitors stop and smile. Thousands of Volvo information folders covering different areas (Heritage, Museum, Visitor Centre etc) were handed out during the show days and the stand was manned by a small but dedicated team from Volvo Cars Heritage and Volvo Cars Exhibitions.
Having put a lot of effort, time and imaginativeness into this year's show, it will not be easy to top this for next year, but we will definitely do our best. Next year's show will most certainly carry an interesting theme and there will be an array of beautiful and interesting Volvos attached to it.
Come and see us at the Techno-Classica in 2009!
Volvo Cars Heritage