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  • Volvo Amazon – The first real international seller

    Volvo Amazon – The first real international seller

    On a nice summer Friday in 1956, Volvo showed a completely new car – the Amason. Yes, it was called exactly that, with an "s". But hardly had there been even time to pronounce that name until a controversy about the name started. The car, however, was to become the great seller for Volvo for more than ten years time.

    15/02/2007
    • Historical
  • The Volvo 144 – A Classic for more than 40 years

    The Volvo 144 – A Classic for more than 40 years

    Volvo's dilemma of not being able to offer a completely new model during the first half of the 1960s was effectively eliminated in the middle of August 1966 when the new Volvo 144 was first shown. The car was nothing less than a small sensation. It had a new design language featuring clean angular lines, signed Jan Wilsgaard and contained a lot of new safety technology. A future million seller had just seen the light of the day.

    14/02/2007
    • Historical
  • Turning 25: the Volvo 760 – the car that formed the foundation for the modern Volvo Car Corporation.

    Turning 25: the Volvo 760 – the car that formed the foundation for the modern Volvo Car Corporation.

    It was in February 1982 – 25 years ago – that the new Volvo 760 GLE was unveiled. Volvo’s car of the ’80s received a rapturous welcome from both the press and the public. It was regarded as elegant and exciting with its chiselled features. Not a typical Volvo, yet unmistakably a Volvo. This was the car that saved the company back then, creating the foundation for what later led to the modern Volvo Car Corporation. However, the route ahead was both long and tricky.

    5/02/2007
    • Heritage
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