"Different By Nature
We come from a different place. So we build cars in a different way. It’s in our nature. To challenge how things are made. And to always put people first.
For more than 90 years, we have made cars for people who care about other people. So when it comes to safety, we think just as much about the surroundings as we do about the driver and the passengers. That’s why we have developed technology to help you keep an extra eye on the road ahead, and innovations to support your driving.
Our ambition is to build electric cars for all conditions.. But even though ambition is crucial, what we can offer here and now is just as important. Our wide range of compact yet powerful engines and plug-in hybrids is something we are truly proud of.
And when we think about what it is like to own a car, we don’t just want to make it easier and more convenient. We want our cars and services to be able to give you time back. So you can spend more time doing what you love.
There is a Swedish word that describes our mindset. A word that means to care, to consider and to think again.
That word is “Omtanke”.
Some people would say it represents a different way of thinking.
We call it our business strategy."