The all-new Volvo S60 is packed with high-tech systems that actively help the driver avoid collisions and the company's Pedestrian Detection with full auto brake is a world first. To the knowledge of Volvo Car Corporation's experts, there is no other car manufacturer that offers as complete a feature that can avoid a collision with a pedestrian. This radar- and camera-based system can detect pedestrians in front of the car, warn if anyone walks out into its path and automatically activate the car's full braking power if the driver fails to respond in time.
The all-new Volvo S60 will make its world premiere at the Geneva Motor Show on March 2, 2010. As the car will enter the highly competitive CD Premium global segment, Volvo Car Corporation will market the vehicle with an extrovert attitude never before seen in Volvo showrooms. As well, the desire to create a car with stand-out design played heavily in the development of the vehicle and the S60 is the most dynamic car Volvo has ever presented. Finally, its Pedestrian Detection with full auto brake is a new, groundbreaking safety feature.
Join us in celebrating Volvo's latest accomplishments and get a peek into our bright future at six major auto shows across Canada. We'll be showing our dynamic new 2010 models and unveiling the all-new 2011 C30 and C70.
The Volvo XC60 was named 2010 International Truck of the Year today by the International Car of the Year (ICOTY) jury. The award was given to Doug Speck, President and CEO of Volvo Cars of North America, LLC at the Volvo display at the 2009 Los Angeles Auto Show. The XC60 was chosen over 10 new crossovers, SUVs and trucks by a distinguished panel of top automotive journalists.
Know what Edward Cullen drives? Volvo Cars of Canada Corp. is putting a challenge out to all Twilight fans by launching a new online promotion in conjunction with the release of Summit Entertainment’s The Twilight Saga: New Moon. Fans can visit www.WhatDrivesEdward.com and enter for a chance to win a pair of tickets to The Twilight Saga: New Moon world premiere in Los Angeles on Nov. 16 and an opportunity to meet select members of the New Moon cast.
Turkish artist Esref Armagan is renowned throughout the world for his unique feel for perspective and shape. He was the very first non-employee to be invited to Volvo Car Corporation headquarters in Sweden to see and paint the yet-to-be-revealed next generation Volvo S60. Although the car will not be launched until 2010, Volvo Cars is already revealing his interpretation on the social media site Facebook. But there is an exciting twist to the story: Esref Armagan is blind.
On August 13, 1959, the world's first car with a standard three-point safety belt - a Volvo PV544 - was delivered to a Volvo dealer in the town of Kristianstad, Sweden. Over the next 50 years, the V-shaped three-point safety belt saved more than one million lives.
Safety researchers at Volvo Car Corporation have developed a new crash-test dummy to test the company's newest active safety systems designed to prevent collisions with pedestrians.
The Crash-Test Dummy family does invaluable work in the development of tomorrow's ever-safer vehicle. Each of the dummies cost up to 1.5 million kronor ($200,000 CAD), and at Volvo Car Corporation there are more than 100 members of this tough family.
Fifty years ago today, the Honourable Henri Courtemanche, Secretary of State of Canada, authorized the paperwork for a new corporate body operating under the name of Volvo (Canada) Ltd. In the five decades that followed, the Swedish company's iron mark logo became a well-known entity as approximately 350,000 Volvo vehicles found Canadian homes.