A HISTORY OF DESIGN
Balancing form and function for over 80 years.
Our design philosophy
Classic style and functional design never go out of fashion.
THE SAINT'S VOLVO
Discover the Volvo that stole the scene from Roger Moore.
The Saint’s Volvo
Dashing. Dynamic. Debonair. The Volvo P1800 even outshone Roger Moore on the set of the iconic 60's TV spy show 'The Saint'. Volvo supplied five P1800s for the show: four for filming, and one chopped up for better interior shots. Forty years on, the P1800, is still a style icon of the motoring world; one that’s reflected today in the rear window of the Volvo C30.
THE PHILOSOPHY IN PRACTICE
If it’s not functional, it can’t be beautiful.
BEAUTIFUL and SAFE
Safety is at the heart of everything we do. even design.
DESIGNED FOR YOU
Discover how we design everything around you.
OUR PHILOSOPHY IN PRACTICE
‘Good design is not only a matter of styling the surface. It is just as important to make the product easy to understand and use. If the product is not functional, it can’t be beautiful.’
The Volvo Car Corporation Design Philosophy
BEAUTIFUL AND SAFE
The hallmarks of Scandinavian design are impeccable craftsmanship, elegant simplicity and functionality. Function is as important as aesthetics in Scandinavia, and for Volvo, this means placing both beauty and safety at the heart of our design.
DESIGNED FOR YOU
At Volvo, our approach has always been to place people first in everything we do. Designing the car around the driver makes sure our cars are more comfortable, safer and places you in complete control.
This is Volvo’s new car of the future.
The whole of the design idea for the Concept Universe,
Is actually about showing what Volvo is and what Volvo stands for.
Jonathan Disley | Designer Volvo Cars
The basic idea was to really capture an image I’d found, which really gave me that feeling of what Volvo is.
And it was an image of a father with a kind of a collar in wet weather with a baby just inside the jacket here.
And that feeling of protectiveness, that feeling of family and that feeling of uniqueness and Volvo-ness about that image is what I started sketching around.
For both Jonathan and Andreas this has been a question of creating something new that strengthens Volvo’s identity.
Andreas Nilsson | Designer VolvoCars
The new features on this car would be the strong character line coming from the very front of the car all the way to the rear.
And an uninterrupted line taking a very strong bow throughout the car, and also giving us to sculpture around it in a beautiful way.
To a great extent, car design is about discovering new forms and lines.
Forms and line that express something that creates emotion and attracts.
This line here, this goes all the way here.
What we created here, is something quite special.
It’s something that is voluptuous, something unique, something very sculptural but something really beautiful and Scandinavian.
It’s something that we’ve really worked hard at. Keeping simplicity and something fresh,
all at the same time, but still having a touch of our DNA, our historical products – say, for example, PV444 and Amazon,
But bringing those into the modern way and actually adding something completely new and fresh to the vehicle and bringing that in a very luxurious way.
They’ve worked a great deal with the design of the lights.
Lights can in fact considerably strengthen and enhance the identity of the car.
Jonathan Disley | Designer Volvo Cars
This is like a gummy bear or a wine gum, as we say in England. It’s almost like… I think someone actually almost try to chew off the end already but...
it’s a different kind of technique for lighting and it’s something I’m quite excited about. Something that is really original.
Luxury is very important for Volvo Cars. This is really what makes this car something special.
The way that we formed the sections of the car, the way that we’ve made the metal feel expensive.
And for that we really need to do something quite unique with the body sections when we have the Volvo Heritage, the Scandinavian luxury we want to create for this car.
To get that loop, where someone takes your sketches, someone brings in a model, you take that model and you sketch again.
Then you rework, and everybody has been working together and there has actually been a sliding of paper across the table –what do you think of this,
and what do we do. And everybody’s giving input. For me that is what a car really is about. And getting teamwork, to be honest with you.
The Volvo Concept Universe
gives an insight into how the next generation of large, luxury Volvo sedans might look.
A car destined for a global audience.
The Volvo Concept Universe is the combination of work by Volvo’s designers to showcase how Scandinavian design with its minimalism and purity
might come together with the highest levels of luxury in one beautiful form.
It’s a great result; it is something we have been striving for - to create something very luxurious and something fresh all at the same time.
But still having a touch of our DNA, our historical products – say, for example, the PV444 and Amazon.
It is a different kind of technique for lighting
and it is something that we are quite excited about. Something that is really original.
The grill is deep and layered to give a unique feeling of a universe but also to bring cooling to the intercoolers.
The wheels are dished and give a great stance - something that is very sporty, but also very elegant.
Designs that are durable and stand the test of time, this is what you can expect from tomorrows luxury cars.
But what the designers at Volvo Cars have created is just the beginning.
And hopefully people love it enough to actually say - go ahead Volvo, let’s make this.