Aiming for Zero Hero

SAFE DRIVING: Aiming for zero

Driven by Saving lifes

Driven by saving lives

Safe driving is at the heart of Volvo Cars. Our founders said: “Cars are driven by people – the guiding principle behind everything we make at Volvo, therefore, is and must remain safety.” Those values remain intact, and in 2008 we set out our vision that by 2020 nobody should be seriously injured or killed in a new Volvo car.

Dedicated to safety – the story of Volvo

Protecting people and making lives better has and always will be part of Volvo Cars’ DNA. The next step in our journey is Vision 2020.


Safeguarding our future

At Volvo Cars, we don’t accept that globally 1.3 million people should die every year in road traffic accidents. Vision 2020 is our way of creating more sustainable personal transport. It’s a key element in our sustainability framework, which outlines how our company protects people and the world around us, both now and in the future.
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Safe Guarding the future