Volvo Cars operates in a global market with customers around the globe. As a company clearly positioned in the premium segment, it is expected of Volvo Cars to deliver premium cars that offer a good driving experience, good design and high performance in areas of environment and safety. The demands for sustainably produced goods and services have increased, which is in line with our desire to develop a sustainable society. 

2008 was a difficult and challenging year for all car manufacturers. Volvo Cars’ profitability was negatively impacted by falling sales volumes, a sharp downturn in the American market, negative currency effects and high prices for raw materials. The financial result for 2008 amounted to a loss of USD 1,465 million.

The goal of Volvo Cars is to turn around the negative trend and to deliver sustainable profitability. Costs must be modified to lower revenue, even as major investments are required to secure the future. ”We create cars for a better life.” – that is Volvo Cars’ promise to customers. In order to realize this promise, Volvo Cars need to not only focus on its own business, but also cooperate with other organisations and various joint venture partners to offer attractive customer offerings.

Volvo Cars lies at the forefront of development and has a comprehensive perspective, where caring for people and the environment play a central role. Through a product offering that combines new, innovative environmentally adapted technologies with world-class safety, Volvo Cars is ensuring long-term profitability and a strong position in the future.