"By 2020, nobody shall be seriously injured or killed in a new Volvo". This statement from 2008 clearly formulates a long-term vision to create cars that will not crash. Volvo Cars’ strategy to achieve Vision 2020 includes cooperating with social partners, integrating preventative and protective safety systems into the car and, in particular, better understanding people in traffic situations. Driver behaviour is a contributing factor in over 90 percent of all accidents.
“The goal is unique in that Volvo Cars has designated a year and is showing a social responsibility that also extends to people in other vehicles and pedestrians,” says Anders Eugensson, safety expert at Volvo Cars. ”We are very clear about the fact that our cars should not negatively affect other people at the moment of an accident. In addition, no unprotected roadusers should be seriously injured or killed.”