Here we will try to keep you updated on what is happening in terms of Volvo car anniversaries, news items of general interest and important dates to remember.
The Childrens’ Hospital Day at Volvo Cars has become a popular tradition. For the sixth consecutive year, Volvo Cars Experience invited children from the Childrens’ Hospital in Gothenburg to spend a day full of action, activities and fun together with people from Volvo Cars. They do this together with their families and staff from the hospital.
As from October 1, 2013, Claes Rydholm – manager of Volvo Cars Heritage – will retire after 27 years with Volvo Car Corporation. Since August 2006, he has run the VCH operation, successfully building the brand from an historic perspective and putting classic Volvos on the international map.
Volvos, Volvos and Volvos again. Being at IVM means being together with members of the Volvo family, among Volvo fans and around Volvo cars all the time. And having a good time too.
The Volvo Rendezvous & Owners Meeting – renamed earlier this year – was held during the weekend of August 9 –11. Like every VROM before, it was a great place to be for every Volvo fan.
July 4th 2013 marks the 60th anniversary of the Volvo Duett – Volvo’s first series-produced estate car and the starting point of the company’s proud estate car tradition. In 1944, the round-backed little PV444 was showed for the first time. It was the car that would transform Volvo from being a small-scale Swedish car manufacturer into a respected player on the international car market.
The orange-coloured Volvo 1800ES from 1973 of Norwegian Petter Aasland, got the ultimate gift for its 40th anniversary. For the first time in its life, the car was finally given the opportunity to use all its four gears, and the overdrive, at a ceremony at the Volvo Cars Demo Centre.
Lightweight materials, alternative fuels, extremely low fuel consumption – key words for the car of today. Yet, these were the very properties that formed the basis for the LCP 2000, Light Component Project. This was a concept car study aimed at the future and the environment, presented by Volvo Car Corporation in the late spring of 1983, 30 years ago.
For the fourth time, Volvo Cars employees who have any kind of hobby or collector’s vehicle were invited to show them to other colleagues on May 22, the so-called Volvo Cars Vehicle Enthusiast Exhibition, held in one of the big parking lots next to one of the VCC offices.
In 1993, a small gang of classic car enthusiasts and Volvo Cars’ Claes Rydholm joined forces to arrange the first Tjolöholm Classic Show. 20 years later, this event has grown to be one of the major classic vehicle events in Sweden. Over the years, the sponsor roles have changed but Volvo Cars Heritage is always an enthusiastic guest and has been so 19 times out of a possible 20!
On May 5 2013, it is 20 years since Volvo’s single best-selling model, the 240 series, went out of production. Almost 2.9 million cars were made during the 19 years the 240 was produced; the car that first was criticized for its boring and boxy appearance, but during its lifetime managed to set the international standard for both safety and environment , win the European Touring Car Championship and achieve the status of yuppie cult car before it was discontinued in May 1993.