Heritage News and Info
  • VROM 2011 – BIGGER, BETTER, BRIGHTER

    2011-08-12

    The 2011 edition of Volvo Rendezvous for Owners and Members – VROM – was held August 12 –14. This meeting for Volvo enthusiasts started already in 1987. It is held every second weekend in August at Arendal, close to the Volvo Cars Headquarters. This year it was again a full three day affair.



    The 12th was the visit day and there were four interesting places in the programme to visit: The Volvo Cars Demo Centre which offered test drives of the 2012 Volvo car models; the Volvo Cars Brand Experience Centre with its guided exhibition of the core values safety and environmental care; the Stora Holm test track with its skid pad and the Volvo Museum. Some 200 people in appr 100 cars from many different nations took these opportunities to learn some new things and test their skills in different ways.

    Saturday was rally day. The rally was run over small roads, appr 90 km, around Lake Lygnern southeast of Gothenburg and proved to be a challenge for the appr 200 entrants with its combination of theoretical questions and practical tests. It was eventually won by Swede Christer Angsman in his lovely little PV445 pickup from 1954.

    The programme on Sunday the 14th was filled with different stage activities, Speaker Kenneth Tonef talked almost continuously the whole day, interviewing car owners that represented many different Volvo models, but with emphasis on the 1800 and the 850, both being jubilants this year. As usual, prizes were handed out to the nicest car from each of the Swedish Volvo clubs represented at VROM, ten in total.



    Following the VROM tradtition the exhibition of both classic and some not so classic Volvos – appr 500 cars in total – was made up by many great exponents of the make, some even unique in their own way. Cars never before seen in public showed up to the astonishment of the many visitors, some 2,000 people. There was also a very good spare parts and automobilia market with almost 100 stalls. And everything took place in nice dry and reasonably warm weather, close to Volvo Museum which made it easy to follow all the proceedings thanks to a very good overview and to visit the museum which kept its doors open all day.



    Kenneth Tonef rounded off the day by informing the audience that they are all welcome back next year, August 10–12 2012 and then it will be a celebration of Volvo’s 85th anniversary. For those who can't wait that long, it is a good idea to go to the IVM – International Volvo Meeting – in Interlaken, Switzerland, August 26 – 28 2011. Read more at www.swissvolvomeeting.ch

    The unpredictable Gothenburg weather made the event a nice and pleasant one, but less than half an hour after VROM closed, the sky literally opened but then it didn’t matter to most people. It is always nice and interesting to note that VROM is a truly international event, with visitors from almost 15 countries. And all of them, including everybody else at VROM, happy members of the enthusiastic Volvo family.

    The 2011 edition of Volvo Rendezvous for Owners and Members – VROM – was held August 12 –14. This meeting for Volvo enthusiasts started already in 1987. It is held every second weekend in August at Arendal, close to the Volvo Cars Headquarters. This year it was again a full three day affair.
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