Information about tradition
The Volvo cars on display were brought to the show by Volvo Cars Heritage, whose brief is to nurture and present the company’s history and rich heritage, including arranging the participation in classic motor shows. The stand also included information about the yearly and international VROM meeting in Sweden and GCP, Genuine Classic Parts that can be obtained through the Volvo dealer network.
The nine cars on display at the Volvo stand are all very rare and some of them the only existing example of its type. By displaying these unusual models, visitors were introduced to some lesser known parts of the Volvo product history and older cars that are not very well known outside of Sweden. All the more reason therefore to give them pride of place at the UK’s biggest classic motoring exhibition.
Volvo Cars Heritage displayed the cars on its 400 square metre stand – all oak floor, frosted glass and white walls like on the international motor shows – situated in Hall 1 of the NEC, next to sibling Jaguar. They were joined on the stand by the Volvo Owners Club, which has an extensive network and huge expertise. The VOC people talked to visitors about the club and its activities as well as providing answers to questions about what it is like to own a classic Volvo.
Volvo Cars Heritage displayed the following cars:
Volvo PV655 Norrmalm drophead coupe 1933 – A magnificent one-off, generally considered to be the world's most beautiful Volvo.
Volvo 445 Valbo convertible 1953 – Built on the 445 light truck chassis, this is one of five survivors out of ten originally built.
Volvo Sport 1956 – Often referred to as the P1900 this nice sportscar with its original plastic body carries chassis number 1.
Volvo 122S Amazon Coune convertible 1963 – The only rolling example of the five open Amazons built by Belgian carrossier Jacques Coune.
Volvo 480 convertible prototype 1990 – One of the two prototypes built by Volvo Car B.V as design and feasability studies.
Volvo C70 T5 convertible 2008 – The current open top Volvo in the model range is offered with at broad range of engine alternatives.
The Volvo Owners Club displayed:
Volvo PV36 "Carioca" 1936 – Only 500 were built of this streamlined pre-war Volvo and this is the only one in the UK..
Volvo 1800S 1965 – The winner of several councours awards, this is one of the best 1800s in existence and it is still in regular use.
Volvo 780 Bertone coupe 1990 – Designed and built by Bertone in Italy, this was the top-of-the-line Volvo during the second half of the 1980s.
The show which was on Friday November 9 to Sunday November 10, was visited by a record crowd of more than 70,000 people. Last years figure of just over 50,000 visitors was exceeded already during the early afternoon on Saturday. Next years Classic Motor Show is to be held November 14-16 2008 and rest assure that Volvo Cars Heritage will be there with another great array of classic Volvos.