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  • Volvo Cars Heritage & Techno-Classica Essen 2007

    Volvo Cars Heritage & Techno-Classica Essen 2007

    Cats, horses, storks, snakes and gullwings. No it is not a zoo, but Europe's largest classic car show, Techno-Classica in Essen.

    2007-04-13
    • Heritage
  • In the 1967 Volvo, children could sit safely in the front

    In the 1967 Volvo, children could sit safely in the front

    Volvo was focusing on the issue of child safety in cars as far back as the 1960s. The company’s efforts resulted in 1967 in a pioneering safety solution whose principles still remain the basis for Volvo Cars’ approach to child safety and safety-related products to this very day, 40 years later.

    2007-04-12
    • Heritage
  • Volvo Cars milestones 1927 - 2007

    Volvo Cars milestones 1927 - 2007

    On the 14th of April, a large door opens at a factory on the island of Hisingen, Gothenburg. Out rolls the first-ever production Volvo. An open tourer with a four-cylinder engine, its model name is ÖV4.

    2007-02-19
    • Historical
  • The history of the Volvo brand name

    The history of the Volvo brand name

    It has been rolling for more than 90 years now, and keeps on rolling; the name VOLVO which first appeared in June 1915 on a ball bearing. The name was officially registered on June 22, 1915 after a slight administrative mishap, and was henceforth stamped on the side of the outer race on SKF's new ball and roller bearings designed for automotive use.

    2007-02-18
    • Historical
  • The Volvo iron logo

    The Volvo iron logo

    Over 80 years old, it recently made a grand comeback as an updated logotype – the Volvo iron symbol. From a less prominent position in the grille of all Volvo vehicles for many years, the logo has now been brought back into the centre. Literally.

    2007-02-17
    • Historical
  • Volvo as Taxi Cab

    Volvo as Taxi Cab

    Volvo began making its first purpose-built taxis in March 1930. Apart from a brief gap in the late 1950s and early 1960s, it has been making special taxi models or versions ever since. Few other brands can look back over an equally long and successful career in what is possibly the toughest market segment of all.

    2007-02-16
    • Historical
  • Volvo Amazon – The first real international seller

    Volvo Amazon – The first real international seller

    On a nice summer Friday in 1956, Volvo showed a completely new car – the Amason. Yes, it was called exactly that, with an "s". But hardly had there been even time to pronounce that name until a controversy about the name started. The car, however, was to become the great seller for Volvo for more than ten years time.

    2007-02-15
    • Historical
  • The Volvo 144 – A Classic for more than 40 years

    The Volvo 144 – A Classic for more than 40 years

    Volvo's dilemma of not being able to offer a completely new model during the first half of the 1960s was effectively eliminated in the middle of August 1966 when the new Volvo 144 was first shown. The car was nothing less than a small sensation. It had a new design language featuring clean angular lines, signed Jan Wilsgaard and contained a lot of new safety technology. A future million seller had just seen the light of the day.

    2007-02-14
    • Historical
  • Turning 25: the Volvo 760 – the car that formed the foundation for the modern Volvo Car Corporation.

    Turning 25: the Volvo 760 – the car that formed the foundation for the modern Volvo Car Corporation.

    It was in February 1982 – 25 years ago – that the new Volvo 760 GLE was unveiled. Volvo’s car of the ’80s received a rapturous welcome from both the press and the public. It was regarded as elegant and exciting with its chiselled features. Not a typical Volvo, yet unmistakably a Volvo. This was the car that saved the company back then, creating the foundation for what later led to the modern Volvo Car Corporation. However, the route ahead was both long and tricky.

    2007-02-05
    • Heritage
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