Balancing form and function for over 80 years.
Our design philosophy
Classic style and functional design never go out of fashion.
THE SAINT'S VOLVO
Discover the Volvo that stole the scene from Roger Moore.
The Saint’s Volvo
Dashing. Dynamic. Debonair. The Volvo P1800 even outshone Roger Moore on the set of the iconic 60's TV spy show 'The Saint'. Volvo supplied five P1800s for the show: four for filming, and one chopped up for better interior shots. Forty years on, the P1800, is still a style icon of the motoring world; one that’s reflected today in the rear window of the Volvo C30.
If it’s not functional, it can’t be beautiful.
Safety is at the heart of everything we do.
Discover how we design everything around you.
OUR PHILOSOPHY IN PRACTICE
‘Good design is not only a matter of styling the surface. It is just as important to make the product easy to understand and use. If the product is not functional, it can’t be beautiful.’
The Volvo Car Corporation Design Philosophy
BEAUTIFUL AND SAFE
The hallmarks of Scandinavian design are impeccable craftsmanship, elegant simplicity and functionality. Function is as important as aesthetics in Scandinavia, and for Volvo, this means placing both beauty and safety at the heart of our design.
DESIGNED FOR YOU
At Volvo, our approach has always been to place people first in everything we do. Designing the car around the driver makes sure our cars are more comfortable, safer and places you in complete control.