Is This Volvo?

After a year of rising expectations, the first design by the new Head of Design, Thomas Ingenlath, reveals a bold new design direction from Volvo Cars. The Concept Coupe offers new layers of emotion to Volvo Cars by merging contemporary Scandinavian lifestyle and design with iconic elements from Volvo’s 1960’s era. The result is a confident gentleman’s – or gentlewoman’s – sports car, characterized by daring proportions, a new face and an interior brimming with exquisite craftsmanship and innovative technology.

The Concept Coupe is the first of a series of three concept cars, all in individual ways representing the next generation of Volvo models, starting with the forthcoming All-New Volvo XC90 in 2014. It’s also the first car built on Volvo’s new Scalable Product Architecture (SPA). Developed in-house for Volvo Cars only, the platform liberates Volvo’s designers from the limitations of previous cross-brand platforms. “This is Volvo unleashed,” says Ingenlath.
The visual impact of the new proportions is most powerful when viewing the Volvo Concept Coupe from the side. The distance between the dashboard and the front axle is extended and the greenhouse has been moved slightly rearwards, resulting in a calm, yet powerful stance, oozing of effortless power. “Think about the powerful calmness of a lion. He doesn’t have to prowl to radiate respect. Even lying down he shows very clearly what he is capable of,” smiles Thomas Ingenlath.
“The last few years car design has become increasingly standardized and streamlined, and too often defined by cluttered and overly complex design. While other brands try too hard to look luxurious and muscular, Volvo Cars will stand out as the calm, confident and naturally powerful challenger. We have no ambition to blend in, and the Concept Coupe efficiently manifests how iconic design will reinforce Volvo’s identity," says Thomas Ingenlath.

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“When I joined Volvo a year ago, some described Volvo’s design as nice but not iconic or cutting edge. Just take a good look at this. This is how Volvos will taste from now on."