News & Events
  • A New Future With Geely

    29/03/2010
    Today Ford Motor Company announced they have entered into a definitive agreement regarding a sale of Volvo Car Corporation to Zhejiang Geely Holding Group. As with any changes, this raises many questions and indeed some concerns, regarding the future of the iconic brand that Volvo represents. We faced a similar situation ten years ago - when acquired by Ford - who have since expanded and improved our product portfolio to where we stand today.

    We have worked hard and successfully during the recent difficult times to match our cost and production base to demand. Additionally, we have continued to invest in future products, like S60, V60, a plug-in hybrid and beyond that will ensure sustainable profitability for our future.

    As the management team at Volvo Cars, we feel confident that the changes in ownership will be a good solution for securing an even brighter future for Volvo. It is important to bear in mind that Volvo will continue to be an independent business operating from Sweden, developing premium, high quality, and versatile family cars for a global market. The brand values that Volvo represents will in no way be compromised – safety, environmental care and modern Scandinavian design. The new owners will further invest in green technology, enhance the safety leadership of Volvo and continue to build Volvo global business under Volvo management in Sweden. They have also confirmed their intention to preserve Volvo's production facilities, supplier base, and all sales functions including the worldwide network of 2,400 dealers.

    Not only will this acquisition ensure sustainable profitability for the company, but it is also a great opportunity for expansion in the important market of China, currently the biggest car market in the world.


    The Volvo Cars Management Team
    Today Ford Motor Company announced they have entered into a definitive agreement regarding a sale of Volvo Car Corporation to Zhejiang Geely Holding Group. As with any changes, this raises many questions and indeed some concerns, regarding the future of the iconic brand that Volvo represents. We faced a similar situation ten years ago - when acquired by Ford - who have since expanded and improved our product portfolio to where we stand today.
    Back