THE VALUE OF
Why is a Volvo’s average lifespan 18 years?
When it comes to testing, we don’t believe in being gentle.
A testament to our passion for quality.
Discover beauty that’s more than skin deep.
Watch the evolution of our logo over the years.
Seven coats of paint
If beauty is only skin deep, our cars must be truly stunning. Because every single Volvo receives seven different layers of primers, sealers and coating before it leaves our factory, creating a finish that’s as smooth as it is tough, and as beautiful as it is long-lasting.
History of brand identity
The Volvo Iron Mark - the universal symbol for strength and endurance - has been our logo ever since the first Volvo rolled off the production line back in 1927. It reflects our proud heritage of always building safe and distinctive cars around people.
Pushing car safety to the extreme
CRASH, REPAIR, CRASH
Take a crash course in car testing
Originally desigsned to test a building's resistance to earthquakes, we adapted this machinery to simulate crash situations where the car is tipped and pitched to tortuous extremes. This allows us to see the effects of real life collisions on the interior over and over without destroying the car body. Think of it as tough love.
CRASH, REPAIR, CRASH
How do you make sure your repairs are crash-proof? If you’re Volvo, you crash a car, repair it – and crash it again. Then you take what you have learned and put it in the hands of technicians in Volvo bodyshops across the globe.
Discover a world-record breaker and his trusty Volvo P1800.
Discover how to earn a badge
4,000,000 KM and counting
Irv Gordon breaks a world record every day he drives his Volvo P1800 even further beyond its 4,000,000 kilometre – or 2,500,000 miles – mark. That's to the moon and back. Twice.
High Mileage club badges
There are three classes in the Volvo High Mileage Club. Drive your Volvo for 150,000 miles or more and you’re entitled to a bronze badge. A silver badge is yours if you’ve done more than 300,000 miles – no mean feat. An incredible 500,000 miles and you can claim gold – a badge of honour, if you will.