We started making cars in 1927 because we believed nobody else was making them strong enough or safe enough for Swedish roads. Along the way we’ve come up with dozens of innovations, some of which have changed the world. And it’s this commitment that drives us forward to the next great Volvo Cars idea.
From the very first Volvo Cars ÖV4— nicknamed ‘Jakob’—we’ve been using the best quality materials to create cars that are highly
regarded not only for their durability, but for their outstanding quality.
Decades of innovation
Some of our innovations have literally changed the world—ever since Nils Bohlin introduced the three-point safety belt in 1959, an estimated one million lives have been saved. And our ‘Lambda Sond,’ which reduced harmful emissions by 90%, now graces nearly every car in the world.
Volvo in movies
Volvo drivers, particularly in North America, are regarded as intellectual, academic, and highly refined individuals and that’s reflected in films, too. In "The Family Stone," a family drama set in New England, virtually the whole (wealthy) family drive Volvos. And in the dramatic, intellectual films "Bee Season" and "Boiler Room," leading characters drive Volvo station wagons. And of course, who can forget the fabulous white P1800 in "The Saint," an iconic British television show.