Show, don't tell
THIS CONCEPT OF “SHOW, DON’T TELL” was first revealed to the world with our trio of concept cars that set out to embody Swedish design, love of the outdoor life and creativity. These were a calling card: that a new era of design had begun at Volvo.
“The first coupe concept did the biggest thing in pushing the brand. I wanted people to say, ‘Oh, wow. Can Volvo really be that?’ The second car, the XC Concept, was like coming home. Suddenly, there was no question: this is a Volvo. We took the classic elegance of the Coupe – the chrome, leather – and changed it so that the same shape becomes an ultra-modern sport wagon, just through the use of colour and material.
“The last model – that was the one where Swedishness gained a really modern touch – is a two-door estate. If anyone can do that convincingly, then Volvo can. It is new for Volvo,” says Ingenlath, “but it was not a question of inventing a style just because we need a new design language – it was from the content, which is being transported through the design.”
Everything we do is designed around people, so every innovation we make is designed to simplify and improve your life. We're especially proud of our advances in efficient power, connectivity and safety. We call our thinking in these areas: Drive-E, Sensus and IntelliSafe.