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Volvo Car Corporation at the Beijing Auto Show:
Volvo Car Corporation is one of the fastest growing luxury car brands in China - and the journey towards selling 200,000 cars per year in the world's most dynamic car market continues in 2012. "The introduction of the Volvo V60 and the all-new Volvo V40 will help us maintain the desired growth momentum," says Freeman Shen, Senior Vice President Volvo Car China Operations.
Last year Volvo Car Corporation sold over 47,000 cars in China, an increase of more than 55 percent compared with 2010. At the Beijing Auto Show, Volvo Car Corporation presents two valuable additions to the company's model line-up.
Combining luxury, fun and functionality
The Volvo V60 is a luxurious, sporty and exciting-to-drive Sports Activity Vehicle for customers who understand and appreciate both fun and functionality.
"In addition to a great driving experience the Volvo V60 offers the owner rational functionality, the opportunity to enjoy life together with friends and family. It is a perfect choice for true car enthusiasts," says Freeman Shen. He adds:
"The all-new Volvo V40 is a premium hatchback that offers the same virtues as the V60 - in a slightly more compact package. It has an outstanding, beautiful design and it is charged with sophisticated features you normally have to buy a large car to get."
Second home market
China is Volvo Car Corporation's second home market. The company's full-fledged business operations in Shanghai include product development, design, purchasing and staff support functions.
"We are also expanding our retailer network and our industrial system to provide a growing number of Chinese buyers with Scandinavian luxury cars, accompanied by first-class service and hospitality. Our recruitment continues with more talented people joining us. Currently we have close to 800 employees working for Volvo Car Corporation in China." says Freeman Shen.
A Volvo manufacturing plant in Chengdu is the next step in Volvo Car Corporation's ambitious industrial strategy. This new plant will be up and running in the second half of 2013 and will have a production capacity of more than 100,000 cars per year.
"Our co-operation with New York Knicks' rising basketball star Jeremy Lin is another milestone in the continuous strengthening of our brand position in China. As our new Brand Ambassador, Jeremy Lin will participate in corporate and marketing activities. He will also appear in advertising," concludes Freeman Shen.
*Some descriptions and facts in this press material relate to Volvo Cars' international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.
In Manila, Viking Cars, Incorporated is the official distributor of Volvo cars. The Volvo Makati office, showroom and Customer Service Center are located at 2272 Chino Roces Avenue, Makati City. Volvo Cebu is located at A.S. Fortuna Street, Banilad, Mandaue City. The 2012 Volvo automobile line includes the nimble C30 Sports Coupé, the versatile All-New C70 Coupé-Convertible, the compact All-New S40 and V50 Sportswagon, the flagship S80 luxury sedan, the ruggedly refined All-New XC70 Cross Country, the groundbreaking Volvo XC60 with City Safety as standard and the award-winning XC90 AWD. Also available in the Philippines is the bold S60 sports sedan and the excitingly versatile All-new Volvo V60 Sportswagon 2.0L T5. Just recently introduced to the local market is the new Volvo S60 sports sedan diesel variant. For details and inquiries, please call 893-6621 to 22 or 637-0414 to 15.
For more information, please contact, Loi Concepcion-de Guzman, Marketing Services Assistant Vice President:
892 1677 or 893-6621 local 429;
Launch of the Volvo V60 and Volvo V40 boosts Volvo Car Corporation's growth towards 200,000 cars in China
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