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World's top golf players battle at Volvo World Match Play Championship
The All-New Volvo V40 and Swedish golf Star Peter Hansson are two of the debutants at the 47th Volvo World Match Play Championship. The prestigious tournament will be staged at Finca Cortesín, Andalucia, Spain, starting today, May 17 to May 20, 2012.
The Volvo World Match Play Championship will be broadcast in over 150 countries on all five continents. About 1,800 hours of world-class golf TV coverage will generate around US$ 14 million in media value alone. The 2012 Championship will once again attract the best golf players in the world and some 15,000 visitors are expected during the tournament.
24 of the highest-ranking golf players in the world will participate in the Volvo World Match Play Championship. Last year's winner Ian Poulter will defend his title against Swedish pro Peter Hanson, who recently finished third at the US Masters; Branden Grace, winner of the Volvo Golf Champions and Volvo China Open; as well as Justin Rose and home favorite Sergio García .
Meanwhile, through the Volvo World Match Play Championship Pro-am and extensive VIP guest hospitality program, Volvo Cars continues to deliver distinctive customer care experiences.
Stefan Jacoby, CEO & President of Volvo Car Corporation, said: "Thousands of visitors are expected during the tournament together with some 300 VIP guests. This is a perfect way for Volvo Car Corporation to strengthen our relationship with our customers, to welcome new clients and to make the Volvo brand even more visible. The connection between the world-class line-up of golfing stars we will see compete and Volvo's award-winning range of cars is compelling. This is a unique way to showcase the brand and the products. And of course, to further add to the excitement this year, we have a very special hole-in-one prize on the 10th hole, where the players will have the chance to win the all-new Volvo V40."
*Some descriptions and facts in this press material relate to Volvo Cars' international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.
In Manila, Viking Cars, Incorporated is the official distributor of Volvo cars. The Volvo Makati office, showroom and Customer Service Center are located at 2272 Chino Roces Avenue, Makati City. Volvo Cebu is located at A.S. Fortuna Street, Banilad, Mandaue City. The 2012 Volvo automobile line includes the nimble C30 Sports Coupé, the versatile All-New C70 Coupé-Convertible, the compact All-New S40 and V50 Sportswagon, the flagship S80 luxury sedan, the ruggedly refined All-New XC70 Cross Country, the groundbreaking Volvo XC60 with City Safety as standard and the award-winning XC90 AWD. Also available in the Philippines is the bold S60 sports sedan and the excitingly versatile All-new Volvo V60 Sportswagon 2.0L T5. Just recently introduced to the local market is the new Volvo S60 sports sedan diesel variant. For details and inquiries, please call 893-6621 to 22 or 637-0414 to 15.
For more information, please contact, John Eric D. Ho, Marketing Services Assistant:
892 1677 or 893-6621 local
The All-New Volvo V40 and Swedish golf Star Peter Hansson are two of the debutants at the 47th Volvo World Match Play Championship.
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