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Real people, Real drives
Volvo Philippines gives due credit to this generation’s new achievers with their Full Throttle campaign focusing on real Volvo owners who share their real life experiences with their Volvos.
Prominently featured are two of the country’s most admired young men, Derek Ramsay and Chris Tiu. “Volvo Philippines’ choice of Mr. Ramsay and Mr. Tiu as brand advocates derives from our shared values of passion,
dynamism and progressiveness,” said Roselyn Dimalanta, 1
Executive Vice President of Volvo Philippines. Ramsay, known for his pursuit of daring and spine-tingling feats, is the poster boy for Volvo Active. Volvo Active is a program that supports exhilarating events from golf to car racing. It complements Volvo Life that is aimed to enrich the life experiences as well as make life less complicated of not just Volvo clients but those around them. Aside from the famously safe values of Volvo, Volvo Life extends its care for people through regular safety information campaigns, post purchase programs, and experiential activities. Chris Tiu, with his personal advocacies and partnerships that has the best interest of people and the environment in mind, best represents the socio-civic arm of Volvo Philippines.
The fact that both men are real Volvo car owners add to the credibility of speaking for a brand that has accompanied them to many of their life’s adventures. Derek Ramsay has been driving a Volvo since he was in high school, from the sturdy Volvo 850 graduating to his current Volvo V60 Sportswagon.
“I need a car that can keep up with me. My Volvo does just that. It’s speedy, sleek and smart and I know I can count on it. I’m spontaneous and can be crazy at times and knowing I’m safe in my Volvo just adds to the fun! It’s amazing how the car perfectly matches my lifestyle. It’s like the designers entered my head and designed the car just the way I like it.”
His family’s belief in the brand was even strengthened when his father figured in two accidents, each time surviving unscathed because he was in a Volvo.
Chris Tiu has also been with Volvo since 2007 and was part of the company’s advocacy to promote true leadership in the youth. Back then, he was the pride of the Ateneo as the star player of the Blue Eagles and has zipped around with the nimble Volvo C30 Sports Coupe. As his life grew more adventurous, he switched to a Volvo XC60 with the rugged good looks of the compact SUV complimenting his on-the-go lifestyle. “My Volvo is elegant, safe and stylish and I feel that every thoughtful detail has been designed with my needs in mind”, remarks Tiu.
“We are in a significant moment in Volvo history where our Designed Around You brand direction puts emphasis on how our cars are designed with people in mind. We have always put people at the center of our operations with our passion for life leading us to introduce car technologies that not only protect, but also help prevent accidents from happening in the first place. We believe that the voices of Chris Tiu and Derek Ramsay will echo the character, intelligence, perseverance, and excellence of our cars and are perfectly in tune with Volvo car owners’ characteristics of appreciating smart understated luxury with a human touch,” quips Loi De Guzman, Assistant Vice President for Marketing Services.
Along with the assurance that Volvo continues to create cars with the sophisticated human touch, the brand globally known for safety also offers the market an enticing ownership package that allows the to drive home a Volvo for as low as 20% down payment, 60 months to pay at 0% interest. It’s more fun to go full throttle knowing you and your loved ones are inside one of the world’s safest cabins.
*Some descriptions and facts in this press material relate to Volvo Cars' international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.
In Manila, Viking Cars, Incorporated is the official distributor of Volvo cars. The Volvo Makati office, showroom and Customer Service Center are located at 2272 Chino Roces Avenue, Makati City. Volvo Cebu is located at A.S. Fortuna Street, Banilad, Mandaue City. In Bacolod and Iloilo, GrandCars Incorporated is the official reseller of Volvo cars. The Volvo Iloilo office is located at JMB Building 13 Mabini Street, Iloilo City and Volvo Bacolod office is at Araneta Street, Brgy. Singcang, Bacolod. Soon to open more fun are Volvo Alabang showroom and office at Lot A, 104-105, Westgate Center, Filinvest, Alabang, Muntinlupa City and Volvo North EDSA at Two Cyberpark ETON Centris, Quezon City. The 2012 Volvo automobile line includes the nimble C30 Sports Coupé, the versatile All-New C70 Coupé-Convertible, the compact All-New S40 and V50 Sportswagon, the flagship S80 luxury sedan, the ruggedly refined All-New XC70 Cross Country, the groundbreaking Volvo XC60 with City Safety as standard and the award-winning XC90 AWD. Also available in the Philippines is the bold S60 sports sedan and the excitingly versatile All-new Volvo V60 Sportswagon 2.0L T5. Just recently introduced to the local market is the new Volvo S60 sports sedan diesel variant. For details and inquiries, please call 893-6621 to 22 or 637-0414 to 15.
For more information, please contact, Loi Concepcion – de Guzman, Assistant Vice President for Marketing Services: 892 1677 or 893-6621 local 429;
Volvo Philippines goes full throttle with cars that are designed around people
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