The S60 app (application software) along with an S80L version in certain markets is now being launched by Volvo Cars and additional apps will be presented this spring.
"Many customers use mobile phones and Internet tablets to search for information. Now we're simply ensuring that we are where our customers are, opening a window into the company," says David Holecek, responsible for Volvo Cars' digital strategy.
Among the functions included in the app, is a search tool that uses the mobile phone's built-in GPS function to locate and specify the route to the nearest Volvo dealer.
It is also possible to book a test drive, and a configurator allows the user to build his or her own S60. These new functions are linked to the local market site and offer access to the latest news from Volvo Cars.
"We've integrated a number of unique features, such as using the mobile phone's built-in gyro to look around inside the car. If you turn the phone, the image viewed moves too, creating the impression that you're actually sitting inside the car," explains David Holecek.
More to come
More apps will be rolled out for additional Volvo models in conjunction with the Geneva motor show, which gets under way in early March. The target group consists of both potential and existing customers. "In some countries, we already offer iPhone and Android apps that control the car's heater for customers who subscribe to the Volvo On Call system, and we are also testing a digital instruction manual in the form of an app," reveals David Holecek.
An iPad app containing Volvo Cars' customer magazine, LIV, will also soon be launched. This app will provide access to some of the magazine's content along with a variety of bonus functions such as extra graphic image and film material.
All Volvo Cars' apps will be available for free downloading from the Apple App Store.
Some descriptions and facts in this press material relate to Volvo Cars' international car range. Described features might be optional. Vehicle specifications may vary from one country to another and may be altered without prior notification.
In Manila, Viking Cars, Incorporated is the official distributor of Volvo cars. The Volvo Makati office, showroom and Customer Service Center are located at 2272 Chino Roces Avenue, Makati City. Volvo Cebu is located at A.S. Fortuna Street, Banilad, Mandaue City. The 2011 Volvo automobile line includes the nimble C30 Sports Coupé, the versatile All-New C70 Coupé-Convertible, the compact All-New S40 and V50 Sportswagon, the flagship All-New S80 luxury sedan, the ruggedly refined All-New XC70 Cross Country, the groundbreaking Volvo XC60 with City Safety as standard and the award-winning XC90 AWD. Now available in the Philippines is the All New Volvo S60 with world first Pedestrian Detection technology with Full Auto Brake system. For details and inquiries, please call 893-6621 to 22 or 637-0414 to 15.
For more information, please contact, Loi Concepcion-de Guzman, Marketing Services Assistant Vice President: 893-6621 local 429; firstname.lastname@example.org