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Volvo Named Top Luxury Brand for Effective Dealer Experience
Volvo Cars of North America (VCNA) ranked first among luxury brands at having dealerships that are effective at influencing the purchase, according to Foresight Research's 2013 Dealership Report. Foresight Research provides this yearly report as a comprehensive evaluation of current dealership experiences, buyer expectations, selection criteria and overall purchase influence versus all other marketing efforts.
"We have been surveying recent buyers about the effectiveness of the dealership experience for past four years. In the most recent issue, Volvo dealers moved into first place among all brands as having the dealership experience that was most influential to the purchase," said Steve Bruyn, CEO of Foresight Research.
Foresight's Dealership Report quantifies the purchase influence delivered by the dealership experience. It examines the criteria shoppers use when selecting a dealership as well as what they expect from salespeople and their degree of comfort. Additionally, it examines dealership elements that buyers find influential in their shopping and buying process.
"Everything we do at Volvo is designed around the customer, from product development to the dealer experience," said Greg Swetoha, executive vice president, sales operations and network development, VCNA. "Our recognition as the top luxury brand confirms this consumer-centric commitment our dealer network exemplifies day in and day out."
Buick, Hyundai (non-luxury) and Lincoln (luxury) were also ranked for having an effective dealer experience.
*Some descriptions and facts in this press material relate to Volvo Cars' international car range. Described features might be optional and available through indent order only. Vehicle specifications may vary from one country to another and may be altered without prior notification
In Manila, Viking Cars, Incorporated is the official distributor of Volvo cars. The Volvo Makati office, showroom and Customer Service Center are located at 2272 Chino Roces Avenue, Makati City. Volvo Cebu is located at A.S. Fortuna Street, Banilad, Mandaue City. In Bacolod and Iloilo, GrandCars Incorporated is the official reseller of Volvo cars. The Volvo Iloilo office is located at JMB Building 13 Mabini Street, Iloilo City and Volvo Bacolod office is at Araneta Street, Brgy. Singcang, Bacolod. Soon to open more fun are Volvo Alabang showroom and office a104-105, Westgate Center, Filinvest Corporate Center, Alabang, Muntinlupa City and Volvo North EDSA at Two Cyberpod ETON Centris, Quezon City. The 2013 Volvo automobile line includes the dynamic All-New S60 sports sedan and the excitingly versatile All-New Volvo V60 Sportswagon 2.0L T5, the flagship S80 luxury sedan, the ruggedly refined All-New XC70 Cross Country, the groundbreaking Volvo XC60 with City Safety as standard and the award-winning XC90 AWD. The All-New Volvo V40, a
premium 5-door, five-seater hatchback and the capable all-roader V40 Cross Country will be introduced this 2013. For details and inquiries, please call 893-6621 to 22 or 637-0414 to 15.
For more information, please contact, John Eric D. Ho, Marketing Communications Supervisor:
892 1677 or 893-6621 local 430;
Volvo Cars of North America (VCNA) ranked first among luxury brands.
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