The Business Woman Advisory Board (BWAB) is Volvo Cars' network for woman with a focus on activities of significance for the company's profitability. The BWAB was started in 1991 by a group of woman in key positions at Volvo, in response to the fact that there was a growing market of female customers who were not being reached by Volvo Cars and its core values.
Currently the BWAB has around 600 members and is open to woman employed at Volvo Cars. The goal is to contribute to Volvo Cars becoming an even more attractive employer for women and ensuring that skills are utilized to develop product offers and business. Also, Volvo should be the obvious first choice for a car purchase for women worldwide.
Dialogue is held with all involved parties; management teams, unit managers and project managers, both individually and in workshops. Areas discussed are business questions and gender-related business. The network also has a strong focus on career planning and continually increasing the already strong recruitment base among women at the company. A mentor program and breakfast seminars with external and internal speakers are other examples of the network's core activities.