Good afternoon, everybody.
My name's John Maloney.
I'm President and CEO
of Volvo Cars of North America.
I get to host you in the great city
of New York today.
Volvo's about to make
an exciting announcement,
and I'd like to bring my friend
and colleague Freeman Shen,
of Volvo Car Corporation
of our Volvo China Operations up
Thank you, John.
Dear media friends, ladies,
and gentlemen, good afternoon.
We are delighted today
to have you with us to share
in this very special event.
Today you will witness
a significant moment
in the history
of Volvo Car Corporation.
I'm here to proudly announce that
Mr. Jeremy Shu-How Lin,
the rising NBA star,
will become Volvo Car Corporation's
with focus on China, United States,
and Chinese-language markets in Asia.
This is a very significant moment
for Volvo Car Corporation,
showcasing the new Volvo brand strategy
Designed Around You
with sportsmanship and intelligence.
In the new era, China is already
Volvo's second home market.
Here, years of rapid economic growth
have nurtured strong aspirations
while young people are increasingly
interested in luxury cars.
In the face of this new
the Volvo Car brand is being perceived
as more youthful, active, and dynamic.
Our vision is to become the world's
most progressive luxury car,
and that we design the products,
services, and experiences
Jeremy Lin embodies
a lot of shared value
with Volvo Car Corporation,
being smart and nimble,
driven and focused.
Progressive and strong
in every sense.
That's why the Linsanity sensation
immediately drew our attention,
and we decided to invite Jeremy Lin
to become our company ambassador.
Jeremy excited the world
with his miraculous performances
on the basketball court.
Since then, he has been featured
across the world's press
and become an icon for sports fans
around the world.
However, our relationship with Jeremy
is not only based on fame
but also derives from our shared
values of progressiveness,
elegance, and versatility.
Jeremy is well-educated.
He displays great judgment
and personal character.
He is intelligent yet understated.
These traits can also be found
in Volvo Car owners.
They are very successful,
cultivated, and visionary people
who treasure a modern
Last but not least,
I would like to wish Jeremy
and the Knicks Team every success.
For Volvo Car Corporation,
I'm sure the journey with Jeremy
will be enjoyable and inspiring.
Thank you all again
for your attention.
I would like to bring up my colleague
Mr. John Maloney, the U.S. CEO...
As Freeman said, the relationship
also spans the United States,
and from a U.S. perspective, I'm very
pleased to announce this association
because we all know Jeremy has
become a global cultural phenomenon.
to his unique combination
of athletic skills
and personal values,
he really embodies
the best of the human spirit --
intelligence, dynamism, optimism,
humor -- if you watch
his YouTube channel --
commitment, and compassion,
and comes from a great family,
who I've had the pleasure to meet.
These traits make Jeremy
an excellent fit for Volvo,
a world-class brand long known
for human values
and increasingly becoming known
for design and performance.
I'm very proud, and we're very proud
to be associated with Jeremy
and look forward to incorporating him
in our U.S. marketing
and promotional messages.
It'll be an exciting time for us.
I'd like to bring up Richard Monturo,
of Global Marketing,
to talk about the global view
and a global relationship.
Good afternoon, everybody,
I'm the only thing standing
between you and Jeremy Lin,
so I will talk fairly quickly.
To our overseas media friends,
thank you very much
for coming to New York
on this very exciting day.
To Jeremy and the Lin family,
thank you for being with us today
at Volvo Cars.
Freeman talked a little bit about
why our company
was interested in Jeremy.
I want to talk a little bit
about the brand and Jeremy Lin
and what we think
we have in common.
We've been as excited
as anybody else in the world
watching this story unfold
because it's a human story.
It's about human potential,
it's about realizing your dreams.
And our founders
started Volvo in 1927
with this similar
that cars ultimately
are driven by people,
and understanding people is what
we think makes our car company
a little bit different from others.
At Volvo Car Corporation, everything
we do is designed around people,
and it's Jeremy
the person that makes him
and his story so compelling
to us all over the world.
I joked with Jeremy that we have
a very comfortable market share
with his former Harvard professors,
and now we would like to reach out
to all of his fans all over the world.
If you go online and see what people
are saying about him on blogs,
in chatrooms, in social-media places,
as John mentioned,
check out his YouTube channel,
you get to really see what makes
Jeremy Lin interesting to us.
We tell our customers
that we offer them
a contemporary luxury experience.
It makes you feel special,
and that's Jeremy.
We make sure that what we do
is created around people,
a team coming together to get
the job done and excite people.
That's Jeremy, too.
And we build cars with strength
in every sense.
They're smart, they're valuable,
they're secure, and they're able
to go the distance.
And from what we've seen
that is most definitely Jeremy.
So, we like to say,
when you choose Volvo Cars,
you become a member of our family.
And so, today, we want to welcome
Jeremy and his family to our family,
and we hope you'll enjoy
the story that comes.
Ladies and gentlemen, I want
to introduce Mr. Jeremy Lin.
Well, I just want to thank everyone
for coming out here today.
Obviously, it's very exciting
for me to be a part
of the Volvo Cars brand
and to be an ambassador
for them today.
A lot of you guys might
be wondering why, you know,
we decided to partner with Volvo,
and two main reasons --
The first is fundamentals.
I think the foundation
that the company is built upon,
what they stand for is very in line
with what I believe in,
how I grew up as a person.
they have really high quality
when it comes to their cars
and the way they build their cars.
And, at the same time,
it's a very affordable price,
and I thought, "That's one of the big
things for me growing up."
I never had the super luxurious cars
or watches or whatever it may be,
and for me to be able to find a car
company that has high quality
but is also affordable and relatable
is very important to me.
Also, just, you know,
some of the things they believe in,
whether it's power and toughness
or strong materials,
the safety systems,
being the top in safety --
those are all things
that I believe in as well.
The second thing, also,
is continued progress --
to continue improving
every day, every year.
For me, obviously, just continue
to get better as a basketball player,
as a person off the court.
For them, you know, their style,
their designs, their performance,
the safety -- continuing to progress
every single year
and pushing themselves
to become better.
And so, at the end of the day,
this was a great decision
and a great match for me,
and hopefully, you know,
I can, along with Volvo,
inspire young kids
to pursue their dreams,
whether it's education or sports,
and to be able to pursue them,
we can be a good role model.