00:00:06:00 00:00:08:00 Good afternoon, everybody. 00:00:08:00 00:00:09:00 My name's John Maloney. 00:00:09:00 00:00:12:00 I'm President and CEO of Volvo Cars of North America. 00:00:12:00 00:00:14:00 I get to host you in the great city of New York today. 00:00:14:00 00:00:16:00 Volvo's about to make an exciting announcement, 00:00:16:00 00:00:19:00 and I'd like to bring my friend and colleague Freeman Shen, 00:00:19:00 00:00:21:00 Senior Vice-President of Volvo Car Corporation 00:00:21:00 00:00:23:00 and chairman of our Volvo China Operations up 00:00:23:00 00:00:25:00 Freeman? 00:00:25:00 00:00:29:00 Thank you, John. 00:00:29:00 00:00:34:00 Dear media friends, ladies, and gentlemen, good afternoon. 00:00:34:00 00:00:36:00 We are delighted today 00:00:36:00 00:00:41:00 to have you with us to share in this very special event. 00:00:41:00 00:00:44:00 Today you will witness a significant moment 00:00:44:00 00:00:47:00 in the history of Volvo Car Corporation. 00:00:47:00 00:00:52:00 I'm here to proudly announce that Mr. Jeremy Shu-How Lin, 00:00:52:00 00:00:56:00 the rising NBA star, world-recognized athlete, 00:00:56:00 00:01:00:00 will become Volvo Car Corporation's brand ambassador, 00:01:00:00 00:01:06:00 with focus on China, United States, and Chinese-language markets in Asia. 00:01:06:00 00:01:09:00 This is a very significant moment for Volvo Car Corporation, 00:01:09:00 00:01:13:00 showcasing the new Volvo brand strategy Designed Around You 00:01:13:00 00:01:16:00 with sportsmanship and intelligence. 00:01:16:00 00:01:20:00 In the new era, China is already Volvo's second home market. 00:01:20:00 00:01:23:00 Here, years of rapid economic growth 00:01:23:00 00:01:28:00 have nurtured strong aspirations for achievement 00:01:28:00 00:01:32:00 while young people are increasingly interested in luxury cars. 00:01:32:00 00:01:35:00 In the face of this new market environment, 00:01:35:00 00:01:41:00 the Volvo Car brand is being perceived as more youthful, active, and dynamic. 00:01:41:00 00:01:45:00 Our vision is to become the world's most progressive luxury car, 00:01:45:00 00:01:48:00 and that we design the products, services, and experiences 00:01:48:00 00:01:52:00 around customers! Jeremy Lin embodies 00:01:52:00 00:01:55:00 a lot of shared value with Volvo Car Corporation, 00:01:55:00 00:01:58:00 being smart and nimble, driven and focused. 00:01:58:00 00:02:01:00 Progressive and strong in every sense. 00:02:01:00 00:02:05:00 That's why the Linsanity sensation immediately drew our attention, 00:02:05:00 00:02:10:00 and we decided to invite Jeremy Lin to become our company ambassador. 00:02:10:00 00:02:14:00 Jeremy excited the world with his miraculous performances 00:02:14:00 00:02:18:00 and breakthroughs on the basketball court. 00:02:18:00 00:02:22:00 Since then, he has been featured across the world's press 00:02:22:00 00:02:26:00 and become an icon for sports fans around the world. 00:02:26:00 00:02:30:00 However, our relationship with Jeremy is not only based on fame 00:02:30:00 00:02:35:00 but also derives from our shared values of progressiveness, 00:02:35:00 00:02:41:00 cultivation, dynamism, elegance, and versatility. 00:02:41:00 00:02:42:00 Jeremy is well-educated. 00:02:42:00 00:02:46:00 He displays great judgment and personal character. 00:02:46:00 00:02:49:00 He is intelligent yet understated. 00:02:49:00 00:02:53:00 These traits can also be found in Volvo Car owners. 00:02:53:00 00:02:57:00 They are very successful, cultivated, and visionary people 00:02:57:00 00:03:00:00 who treasure a modern luxury experience. 00:03:00:00 00:03:03:00 Last but not least, I would like to wish Jeremy 00:03:03:00 00:03:06:00 and the Knicks Team every success. 00:03:06:00 00:03:09:00 For Volvo Car Corporation, I'm sure the journey with Jeremy 00:03:09:00 00:03:12:00 will be enjoyable and inspiring. 00:03:12:00 00:03:15:00 Thank you all again for your attention. 00:03:15:00 00:03:21:00 I would like to bring up my colleague Mr. John Maloney, the U.S. CEO... 00:03:22:00 00:03:24:00 Thank you. 00:03:25:00 00:03:28:00 As Freeman said, the relationship also spans the United States, 00:03:28:00 00:03:32:00 and from a U.S. perspective, I'm very pleased to announce this association 00:03:32:00 00:03:35:00 because we all know Jeremy has become a global cultural phenomenon. 00:03:35:00 00:03:37:00 Due, really, to his unique combination 00:03:37:00 00:03:39:00 of athletic skills and personal values, 00:03:39:00 00:03:42:00 he really embodies the best of the human spirit -- 00:03:42:00 00:03:44:00 intelligence, dynamism, optimism, 00:03:44:00 00:03:46:00 humor -- if you watch his YouTube channel -- 00:03:46:00 00:03:47:00 commitment, and compassion, 00:03:47:00 00:03:50:00 and comes from a great family, who I've had the pleasure to meet. 00:03:50:00 00:03:52:00 These traits make Jeremy an excellent fit for Volvo, 00:03:52:00 00:03:55:00 a world-class brand long known for human values 00:03:55:00 00:03:58:00 and increasingly becoming known for design and performance. 00:03:58:00 00:04:01:00 I'm very proud, and we're very proud to be associated with Jeremy 00:04:01:00 00:04:03:00 and look forward to incorporating him in our U.S. marketing 00:04:03:00 00:04:05:00 and promotional messages. 00:04:05:00 00:04:06:00 It'll be an exciting time for us. 00:04:06:00 00:04:08:00 I'd like to bring up Richard Monturo, 00:04:08:00 00:04:09:00 our Vice-President of Global Marketing, 00:04:09:00 00:04:12:00 to talk about the global view and a global relationship. 00:04:12:00 00:04:13:00 Richard. 00:04:13:00 00:04:15:00 Thanks, John. 00:04:16:00 00:04:18:00 Good afternoon, everybody, and welcome. 00:04:18:00 00:04:21:00 I'm the only thing standing between you and Jeremy Lin, 00:04:21:00 00:04:23:00 so I will talk fairly quickly. 00:04:23:00 00:04:26:00 To our overseas media friends, thank you very much 00:04:26:00 00:04:28:00 for coming to New York on this very exciting day. 00:04:28:00 00:04:30:00 To Jeremy and the Lin family, 00:04:30:00 00:04:34:00 thank you for being with us today at Volvo Cars. 00:04:34:00 00:04:36:00 Freeman talked a little bit about 00:04:36:00 00:04:38:00 why our company was interested in Jeremy. 00:04:38:00 00:04:41:00 I want to talk a little bit about the brand and Jeremy Lin 00:04:41:00 00:04:44:00 and what we think we have in common. 00:04:44:00 00:04:47:00 We've been as excited as anybody else in the world 00:04:47:00 00:04:52:00 watching this story unfold because it's a human story. 00:04:52:00 00:04:55:00 It's about human potential, it's about realizing your dreams. 00:04:55:00 00:04:59:00 And our founders started Volvo in 1927 00:04:59:00 00:05:02:00 with this similar human understanding, 00:05:02:00 00:05:05:00 that cars ultimately are driven by people, 00:05:05:00 00:05:08:00 and understanding people is what we think makes our car company 00:05:08:00 00:05:10:00 a little bit different from others. 00:05:10:00 00:05:14:00 At Volvo Car Corporation, everything we do is designed around people, 00:05:14:00 00:05:17:00 and it's Jeremy the person that makes him 00:05:17:00 00:05:22:00 and his story so compelling to us all over the world. 00:05:22:00 00:05:25:05 I joked with Jeremy that we have a very comfortable market share 00:05:25:00 00:05:28:00 with his former Harvard professors, 00:05:28:00 00:05:32:00 and now we would like to reach out to all of his fans all over the world. 00:05:32:00 00:05:36:00 If you go online and see what people are saying about him on blogs, 00:05:36:00 00:05:39:00 in chatrooms, in social-media places, 00:05:39:00 00:05:42:00 as John mentioned, check out his YouTube channel, 00:05:42:00 00:05:46:00 you get to really see what makes Jeremy Lin interesting to us. 00:05:46:00 00:05:49:00 We tell our customers that we offer them 00:05:49:00 00:05:51:00 a contemporary luxury experience. 00:05:51:00 00:05:53:00 It's modern. It's progressive. 00:05:53:00 00:05:56:00 It makes you feel special, and that's Jeremy. 00:05:56:00 00:05:59:00 We make sure that what we do is created around people, 00:05:59:00 00:06:03:00 a team coming together to get the job done and excite people. 00:06:03:00 00:06:05:00 That's Jeremy, too. 00:06:05:00 00:06:08:00 And we build cars with strength in every sense. 00:06:08:00 00:06:10:00 They're smart, they're valuable, they're tough, 00:06:10:00 00:06:13:00 they're secure, and they're able to go the distance. 00:06:13:00 00:06:15:00 And from what we've seen this season, 00:06:15:00 00:06:17:00 that is most definitely Jeremy. 00:06:17:00 00:06:20:00 So, we like to say, when you choose Volvo Cars, 00:06:20:00 00:06:23:00 you become a member of our family. 00:06:23:00 00:06:26:00 And so, today, we want to welcome Jeremy and his family to our family, 00:06:26:00 00:06:29:00 and we hope you'll enjoy the story that comes. 00:06:29:00 00:06:33:00 Ladies and gentlemen, I want to introduce Mr. Jeremy Lin. 00:06:44:00 00:06:48:00 Well, I just want to thank everyone for coming out here today. 00:06:48:00 00:06:51:00 Obviously, it's very exciting for me to be a part 00:06:51:00 00:06:53:00 of the Volvo Cars brand and company 00:06:53:00 00:06:55:00 and to be an ambassador for them today. 00:06:55:00 00:06:59:00 A lot of you guys might be wondering why, you know, 00:06:59:00 00:07:03:00 we decided to partner with Volvo, and two main reasons -- 00:07:03:00 00:07:05:00 The first is fundamentals. 00:07:05:00 00:07:09:00 I think the foundation that the company is built upon, 00:07:09:00 00:07:13:00 what they stand for is very in line with what I believe in, 00:07:13:00 00:07:16:00 how I grew up as a person. 00:07:16:00 00:07:18:00 they have really high quality 00:07:18:00 00:07:21:00 when it comes to their cars 00:07:21:00 00:07:23:00 and the way they build their cars. 00:07:23:00 00:07:26:00 And, at the same time, it's a very affordable price, 00:07:26:00 00:07:29:00 and I thought, "That's one of the big things for me growing up." 00:07:29:00 00:07:35:00 I never had the super luxurious cars or watches or whatever it may be, 00:07:35:00 00:07:39:00 and for me to be able to find a car company that has high quality 00:07:39:00 00:07:44:00 but is also affordable and relatable is very important to me. 00:07:44:00 00:07:47:00 Also, just, you know, some of the things they believe in, 00:07:47:00 00:07:52:00 whether it's power and toughness or strong materials, 00:07:52:00 00:07:55:00 the safety systems, being the top in safety -- 00:07:55:00 00:07:58:00 those are all things that I believe in as well. 00:07:58:00 00:08:01:00 The second thing, also, is continued progress -- 00:08:01:00 00:08:04:00 to continue improving every day, every year. 00:08:04:00 00:08:07:00 For me, obviously, just continue to get better as a basketball player, 00:08:07:00 00:08:09:00 as a person off the court. 00:08:09:00 00:08:14:00 For them, you know, their style, their designs, their performance, 00:08:14:00 00:08:17:00 the safety -- continuing to progress every single year 00:08:17:00 00:08:20:00 and pushing themselves to become better. 00:08:20:00 00:08:23:00 And so, at the end of the day, this was a great decision 00:08:23:00 00:08:25:00 and a great match for me, 00:08:25:00 00:08:29:00 and hopefully, you know, I can, along with Volvo, 00:08:29:00 00:08:34:00 inspire young kids to pursue their dreams, 00:08:34:00 00:08:36:00 whether it's education or sports, their ambitions, 00:08:36:00 00:08:39:00 and to be able to pursue them, 00:08:39:00 00:08:42:00 and hopefully we can be a good role model. 00:08:42:00 00:08:46:00 Thank you.