Volvo Cars, the premium car maker, has unveiled the eagerly awaited V90 Cross Country, completing its 90 series line-up.
Since the introduction of the first Cross Country almost 20 years ago, Volvo Cars has become synonymous with the rugged all-road, all-weather product category, with a growing stable of Cross Country models.
Volvo Cars’ Cross Country models fulfil an increasingly important part of the Swedish brand’s product portfolio as luxury car buyers seek out a more experienced-based lifestyle that occasionally takes them off the beaten track.
“The V90 Cross Country takes the elegance of the V90 and transforms it into an all-road car that delivers safety, comfort and performance in a capable and adventurous package,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
With some of the harshest winters on the planet and more than 77 per cent of the country covered in forest and lakes, Sweden is the natural place to develop and test extreme durability and all-weather-capable cars. This hard-won expertise represents a large part of Volvo Cars’ heritage, reflected in the company’s Cross Country model line-up.
“Our cars are well known for their safety, strength and durability. With All-Wheel Drive, increased ride height and a chassis optimised for comfort and control in all weather and road conditions, the new V90 Cross Country takes our versatile V90 estate and adds the heart of an explorer,” said Dr Peter Mertens, Senior Vice President Research & Development at Volvo Cars.
With Volvo Cars’ Scalable Product Architecture providing the underpinnings, the V90 Cross Country has undergone rigorous testing to ensure that it can survive the extremes in which it will ultimately
• Volvo honoured for its innovative in-car technology and pioneering tech partnerships
• XC90 wins 'most user-friendly tech' and 'best audio system' awards
• Intuitive Sensus touchscreen system and ground-breaking Drive-E powertrains also praised
Volvo has been voted Tech Brand of the Year at the inaugural Car Tech Awards.
The new awards recognise the best in automotive technology, as voted for by the experts at Carbuyer, the car review and advice service, and technology website Alphr.com. Volvo was recognised for its ground-breaking technology, such as the pioneering Sensus touchscreen control system in its new large premium models, the S90, V90 and XC90. Its all-new Drive-E powertrains, designed to offer efficient power using a mixture of advanced injection technology and electrification, impressed the judges, too.
The company was also praised for its forward-thinking approach to technology partnerships, such as the collaboration with Uber, which will result in Volvo's sophisticated SPA platform underpinning Uber's next generation of autonomous-drive vehicles.
Stuart Milne, editor of Carbuyer, said: "For years, Volvo has been synonymous with safety, but it is now becoming a tech brand in its own right. It'll use autonomous technology to ensure no one is killed or seriously injured in a new Volvo by 2020 – a remarkable goal. It has used technology to downsize its engines with no impact on performance, and has delivered a market-leading infotainment system in Sensus. Yet it's still finding time to partner with Uber and bringing itself to the heart of Silicon Valley as a result. It's the blend of thinking about the technology of today as well as the tech of tomorrow that makes Volvo our Tech Brand of the Year.
The XC90 SUV won two further Car Tech Awards. It was awarded 'Most user-friendly tech – over £25,000', while its phenomenal Bowers & Wilkins sound system was voted 'Best audio system – over £25,000'.
Everything Volvo does is 'designed around you', which means that every piece of technology is as intuitive and user-friendly as possible. So not only are most of the XC90's functions controlled via its advanced Sensus touchscreen or the intelligent voice-control system (both of which are fitted as standard), you won't be baffled by whichever you choose to use.
The Bowers & Wilkins audio system sets new standards for the automotive industry. It combines the expertise of premium British hi-fi equipment company Bowers & Wilkins with cutting-edge sound processing software from Swedish audio company Dirac Research. The 18-speaker system produces a huge 1,400W, and can be tailored, at the touch of a button, to mirror the precise acoustics of the Gothenburg Concert Hall, a recording studio or a live stage environment.
Jon Bray, Reviews Editor at Alphr.com, said: "We were hugely impressed by the XC90's Bowers & Wilkins audio system that, while a significant investment for the buyer, betters systems costing far more. We also found Sensus to be a very effective tool to operate the car's many and varied functions."
Commenting on the awards, Jon Wakefield, Managing Director of Volvo Car UK, said: "These award wins recognise the fact that Volvo is a technological leader – not just in the field of safety, but in terms of connectivity and in-car entertainment, autonomous drive and efficient powertrains. They also show that no matter how sophisticated Volvos get, the way in which we interact with the technology needn't be complex."
For more information on the XC90 and the rest of the Volvo range, please go to www.volvocars.com/uk
Seven-seat XC90 voted Car Dealer Power Car of the Year 2016
Praised by both franchised and independent dealers across the UK
Available with diesel, petrol and plug-in hybrid powertrains, priced from £46,850
The Volvo XC90 has been named the Car Dealer Power Car of the Year 2016, as voted for by dealers across the UK.
The Car Dealer Power Awards, held each year at a prestigious black-tie event at the top of the Spinnaker Tower in Portsmouth, are the only awards where franchised and independent dealers get to have their say on what they think of suppliers and their manufacturers.
Car Dealer receives hundreds of responses from dealers throughout the UK, and the awards celebrate those voted best in the country by their customers.
Andy Entwistle, Managing Director of Blackball Media, publishers of Car Dealer, said: "When it was launched, the all-new XC90 shone as a ringing endorsement of the hard work Volvo has put into replacing what was already a very accomplished car, while also launching the brand into a new style direction.
"The Car of the Year category isn't just about franchised dealers voting for their favourite car from their manufacturer; it also gives independent dealers a chance to say what they think is the best car out there. Car Dealer saw nominations from a variety of independents and franchise holders for the XC90, with one nomination quoting they felt 'the new XC90 was easily best in its class'," he added.
Jon Wakefield, Acting Managing Director of Volvo Car UK, said: "We are absolutely thrilled that the XC90 has been recognised by dealers in the UK as their Car of the Year in the Car Dealer Power survey – it's a testament to the car to have won such a respected industry award. To be voted for by both independent and franchise dealers alike demonstrates the huge popularity the XC90 has brought Volvo since its introduction to dealers in June last year."
The award comes as Volvo Car UK announces its plans to invest in the UK motor trade industry with the launch of its Sponsored Dealer Programme. This gives talented motor trade professionals the opportunity to set up their own Volvo dealership, with support from Volvo Car UK, and become advocates of the brand.