VOLVO AND STARLITE JOIN FORCES TO BRING THE WORLD’S FIRST URBAN DRIVE-IN
This summer, Volvo and Starlite have joined forces to redefine the cinematic experience. The Volvo Starlite Urban Drive-In allows visitors to escape stuffy cinemas and enjoy the thrill of watching movies on a full-size screen, outdoors with Volvo providing all the cars. Volvo Starlite premieres with a VIP screening on July 1st and two public screenings on the 2nd and 3rd, all in the heart of London at the Old Truman Brewery on Brick Lane.
Volvo is supplying a fleet of cars, including the XC60 crossover, new C30 Sports Coupe and C70 coupe/convertible, which remain static and on-location throughout the event. Visitors simply turn up jump in a car and listen to the movie through the cars’ audio system and order pop-corn or drinks from the roller-skating waitresses.
The Starlite program includes two huge classic movies. Friday night is Dirty Dancing night. Spend the evening with Jonny and Baby as they have the time of their lives at Kellermans Holiday Camp. Saturday night will be one of those Summer Nights, as viewers join Sandy, Danny, the Pink Ladies and the T-Birds at the drive-in for Grease.
Volvo Starlite takes place July 1st, 2nd & 3rd at The Old Truman Brewery, 91, Brick Lane, London E1 6QL.
July 1st: Starlite Premiere 7.30pm – late. Invite only
July 2nd: Dirty Dancing, July 3rd: Grease. Doors: 7pm, Screenings: Sunset (9.20pm)
Starlite ticketholders can receive a 15% discount at The Brickhouse Bar, Restaurant and Performance Supperclub, for dinner and drinks pre and post-screenings. The Brickhouse, 152c, Brick Lane, London E1 6RU,
020 7247 0005 www.thebrickhouse.co.uk