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  • VOLVO CAR CORPORATION 2010

    07/01/2011
    Volvo Logotype Iron Symbol 2006

    VOLVO CAR CORPORATION 2010

    • New owner: Zhejiang Geely Group Holding Co. Ltd
    • All-new Volvo S60 and V60 unveiled
    • Global sales totalled 373,525 cars, an increase of 11.6 percent over 2009
    • Stefan Jacoby appointed President and CEO
    • New board of directors named
    • New five-cylinder two-litre diesel engine

    For Volvo Car Corporation, 2010 was a year of changes. The negotiations between Ford Motor Company and Zhejiang Geely Holding Group continued and on March 28 a stock purchase agreement for Volvo Car Corporation was signed. On August 2, Zhejiang Geely Holding Group completed the acquisition of 100 percent of Volvo Car Corporation from Ford Motor Company.


    Li Shufu became chairman of the board on July 15. A few weeks later Stefan Jacoby was appointed the new President and CEO of Volvo Cars and a new board of directors was presented.


    After two difficult years Volvo Car Corporation reversed the negative trend and increased sales by 11.6 percent compared to 2009.


    The all-new Volvo S60 and V60 received a warm welcome with great reviews in the media, securing several international awards.


    Volvo Car Corporation returned to profit in the first quarter of 2010 and kept up the momentum throughout the year.


    PRODUCT NEWS

    Sculpted to move you - the all-new Volvo S60
    The all-new Volvo S60 was introduced to the public at the Geneva Motor Show in early March. It is sportier and more dynamic than any previous Volvo and features a groundbreaking technological solution known as Pedestrian Detection with full auto brake.

     

    Chassis development driven to its pinnacle in the Volvo V60
    Volvo Cars' chassis experts chiselled out the driving experience of the new Volvo V60 with the same passion that characterised the development of the all-new S60 sedan. The result is an authentic sports wagon with driving properties that do the sporty lines full justice.

     

    Volvo V60 plug-in hybrid
    At the 2010 Paris Motor Show, Stefan Jacoby confirmed plans for the company's launch of a plug-in hybrid in 2012 and noted that the foundation for the hybrid would be the V60 model.
    The V60 plug-in hybrid will have carbon dioxide (CO2) emissions of just 49 g/km and the car will be equipped with a battery that can be recharged in between 4-6 hours and provide up to 50 kilometres in pure electric range.

     

    Even sportier with R-design
    The all-new S60 and V60 R-Design are designed with true sports-car feel and feature a specially developed chassis to ensure that the driving experience matches the car's appearance. The models were introduced at the Paris Motor Show.
     
    Reduced fuel consumption with new diesel engine
    With the all-new Volvo S60 the newly developed five-cylinder two-litre diesel engine, producing 163 hp and 400 Nm of torque, was introduced. The new diesel engine is in principle the same engine as the present 2.4D, but cylinder capacity has been reduced with a shorter stroke to optimise fuel consumption. With a manual gearbox, fuel consumption (EU Combined, preliminary figure) is down to 54.3 miles per gallon.
    The five-cylinder two-litre diesel engine became available throughout Volvo Cars' model range - along with upgraded six-cylinder petrol engines.
    In addition, the new four-cylinder direct-injection 1.6- and 2-litre GTDi engines began to make their entry throughout the entire Volvo Cars model range.

     

    All-new infotainment system
    An entirely new infotainment system where information from the audio system, navigation unit, mobile phone and other functions is presented in a five-inch or seven-inch colour screen in the upper part of the centre console was introduced with the all-new Volvo S60 and V60.


    SALES
    Volvo Car Corporation ended 2010 with global sales up by 11.6 percent over 2009 figures, at a total of 373,525 cars. In China sales increased by 36.2 percent and in Nordic Europe by 29 percent. The important US market continued a downward trend and Volvo Cars sold 7,474 fewer cars there than in 2009, a decrease of 12.2 percent. Outstanding markets included Russia, with an increase of 54.5 percent compared to 2009, Belgium (+35.9) and Norway (+38.9).

     

    Sales figures for the past ten years, no. of cars

    2010 

    2009

    373,525

    334,808

    2008

    374,297

    2007

    458,323

    2006

    427,747

    2005

    443,947

    2004

    456,224

    2003

    415,046

    2002

    406,695*

    2001

    412,390

    2000

    409,059

    * As of 2002, sales are defined as cars delivered to end-customers.

     

      

    Sales by model total, no. of cars

     

    2010

    2009

     

    S40

    31,688

    36,954

     

    S60 (old model)

    988

    14,131

     

    S60 (new model)

    13,798

    0

     

    S80

    19,162

    21,064

     

    S80L

    11,778

    7,106

     

    V50

    56,098

    54,062

     

    V60

    4,609

    0

     

    V70

    48,872

    45,751

     

    XC60

    80,723

    61,667

     

    XC70

    22,065

    18,006

     

    XC90

    37,597

    32,754

     

    C30

    35,981

    32,409

     

    C70

    10,158

    10,792

     

    Others

    8

    112

     

    Total

    373,525

    334,808

     

     

     

    Ten biggest markets 2010 (2009) no. of cars

     

    2010

    2009

    US

    53,952

    61,426

    Sweden

    52,894

    41,826

    UK

    37,940

    34,371

    China

    30,522

    22,405

    Germany

    25,207

    25,221

    Belgium

    17,969 

    13,223

    Italy

    17,509 

    15,896

    Netherlands

    14,308 

    14,035

    France

    12,211 

    11,596

    Russia

    10,650

    6,894

     

      

     

     

    PRODUCTION
    Due to increased production Volvo Cars needed to recruit about 500 people to the plants in Torslanda, Sweden, and Ghent, Belgium. Some people on temporary contracts were offered permanent positions and some staff were appointed on a temporary basis.  

     

    Car production by model and plant 2010, no. of cars

     

    Gothenburg

    Uddevalla

    Ghent

    Chongqing

    Thailand

    Malaysia

    Total

    S40

    -

    -

    22,779

    5,509

    -

    378

    28,666

    S60

    -

    -

    27,579

    -

    -

    -

    27,579

    S80

    16,803

    -

    -

    -

    531

    120

    17,454

    S80L

    -

    -

    -

    11,495

    -

    -

    11,495

    V50

    -

    -

    53,982

    -

    -

    320

    54,302

    V60

    V70

    13,404

    48,585

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    13,404

    48,585

    XC60

    -

    -

    83,529

    -

    -

    141

    83,670

    XC70

    21,156

    -

    -

    -

    -

    -

    21,156

    XC90

    36,375

    -

    -

    -

    240

    96

    36,711

    C30

    -

    -

    35,248

    -

    -

    -

    35,248

    C70

    -

    9,532

    -

    -

    -

    -

    9,532

    Total

    136,323

    9,532

    223,117

    17,004

    771

    1,055

    387,802

    (Production 2009: 311,413 cars) 


    CORPORATE UPDATE
    Li Shufu became chairman of the board of Volvo Car Corporation on July 15. On August 2, Stefan Jacoby was named President and CEO of Volvo Car Corporation and a new board was unveiled. On the same day the very first board meeting was held with the new board. Among the new directors is Hans-Olov Olsson, former President and CEO of Volvo Car Corporation.
    On November 8 Volvo Cars and Zhejiang Geely Holding Group created a committee for dialogue and cooperation.


    SAFETY
    Volvo Car Corporation continued their long tradition of research and enhancement of safety in and around cars to achieve a safer driver environment and a collision-free future.

     

    - The new safety system Pedestrian Detection with full autobrake was introduced in the all-new Volvo S60 and V60 and also became available in Volvo XC60. The unique system that prevents collisions with pedestrians or, at higher speeds, reduces the consequences of an accident, got a number of prestigious awards.

     

    - Together with several partners Volvo Car Corporation participates in the ongoing road train project SARTRE - Safety Road Trains for the Environment. At the end of 2010 the first development tests of a single lead and following vehicle was carried out successfully.

     

    ENVIRONMENT

    - DRIVe Towards Zero is Volvo Cars' vision for developing cars entirely free from harmful exhaust emissions and environment-impacting carbon dioxide. New steps are being continuously taken to reach that vision, including the introduction of high-efficiency diesel models with very low CO2 emissions, the company's ambitious electrification strategy including a test fleet of C30 Electric, and market introduction of plug-in hybrids as early as 2012.

     

    - Volvo Car Corporation's work on electrification technology includes a systematic approach to safety issues related to battery power.

     

    - Launch of the "One Tonne Life" project where together with other partners, Volvo Cars has helped create a climate-smart household.

     

    HERITAGE

    - The Volvo Cars Body Components factory in Olofström celebrated 275 years on September 24.

     

    - The Volvo Car Corporation's Accident Research Team have documented and analysed traffic accidents involving Volvo cars for 40 years.

     

    - Volvo Cars' crash-test laboratory in Torslanda turned 10 this year. The almost 3,000 full-scale tests that have been carried out during the high-tech facility's first decade have helped give Volvo owners even safer cars.

     

    - Volvo Cars' emergency assistance system, Volvo On Call, the first GPS-based communication system that permitted round-the-clock contact with an operator in an emergency situation, celebrated ten years.

     

    SPONSORSHIP

    - Volvo Cars was the official car at the 2010 Swedish Royal wedding in June.

     

    - The Volvo XC60 received a lot of attention. It was one of the cars driven by Edward Cullen, a main character in the highly popular "Twilight" movie series when the second film, "Eclipse", had its premiere.

     

    Racing

    - Volvo Polestar and driver Robert Dahlgren won both the Scandinavian Touring Car Cup and the 2010 STCC Team Championship title with their ethanol-powered Volvo C30 DRIVe racing car.

     

    - Volvo Cars entered a racing version of the all-new Volvo S60 in the Belgian Touring Car Series.

     

    AWARDS - A SELECTION

     

    Safety

    - Volvo XC60 with City Safety received Euro NCAP Advance, an assessment rating for new and exceptional safety technology that was awarded for the first time ever at the Paris Motor Show.

     

    - Volvo Car Corporation was awarded the Safest Car Manufacturer 2010 by the Eastern European Automotive Organisation, Autobest

     

    Models

    - In the 2010 Initial Quality Study (IQS) released on June 17, J.D. Power and Associates named the Volvo C70 the top compact premium sporty car and ranked the Volvo nameplate as number 10 among automakers. The leading research company's 2010 Initial Quality Study also named three Volvo models - S80, XC70 and XC60 - among the top three in their respective classes

     

    - Five stars for the Volvo V70 DRIVe in the German ADAC ECO-test

     

    - The all-new Volvo S60 received the German Plus X award

     

    - The Volvo S80 and XC60 were ranked the safest in the ABC News (US) survey

     

    - The Volvo XC60 is the best fleet car in the SUV category according to Britain's Fleet World Honours list

     

    - The Volvo S60 and V60 were among the seven finalists in the Car of The Year 2011 competition in Europe

     

    - The Volvo S60/V60 was selected Car of The Year in Norway

     

    Engines

    - Volvo Cars won the 10 Best Engines award (US)

     

    Communication

    - Volvo Cars was awarded Best Use of Broadcast Media by CorpComms (UK)

     

    • New owner: Zhejiang Geely Group Holding Co. Ltd • All-new Volvo S60 and V60 unveiled • Global sales totalled 373,525 cars, an increase of 11.6 percent over 2009 • Stefan Jacoby appointed President and CEO • New board of directors named • New five-cylinder two-litre diesel engine
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