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    <title>Volvo Press Releases</title>
    <link>http://www.volvocars.com/us/footer/about/NewsAndEvents/default/Pages/default.aspx</link>
    <description>Volvo Press Releases</description>
    <language>en-US</language>
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      <title>Volvo Makes Powerful Statement on Distracted Driving With Ads In Major Dailies</title>
      <link>http://www.volvocars.com/us/footer/about/NewsAndEvents/default/Pages/default.aspx?item=202</link>
      <pubDate>Mon, 28 Sep 2009 22:00:00 GMT</pubDate>
      <description>&lt;span style="font-size:8pt;font-family:verdana"&gt;The summit is a two-day meeting between senior transportation officials, elected officials, safety advocates, law enforcement representatives and academics to discuss how to combat distracted driving. The ads discuss how Volvo, which is not a Summit participant, has long been focused on eliminating collisions in which distracted driving is a factor. Volvo has done this, in part, by building cars that stop themselves and warn fatigued drivers when they waiver from their lane.&lt;/span&gt; 
&lt;p id="uid_10"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&amp;quot;With the proliferation of cell phone use and text messaging while behind the wheel, distracted driving is on the rise and is a leading cause of traffic accidents,&amp;quot; said Doug Speck, VCNA president and CEO. &amp;quot;Reasonable laws that help focus a driver's attention on the road will help reduce collisions, just as laws to enforce seat belt use have helped save lives. By holding this summit, the DOT is demonstrating its commitment to resolve an ever-growing safety issue.&amp;quot;&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_12"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;According to the Insurance Institute for Highway Safety, seven states currently outlaw the use of a cell phone without a hands-free device while driving, and 18 states prohibit text messaging. Both activities are barred in D.C. In addition to cell phone use, other common driver distractions include rubbernecking (slowing down to look at an accident), driver fatigue, looking at scenery, other passengers, adjusting the radio and reading newspapers, books or maps.&lt;/span&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;To see the Sept. 30 full-page ad running in the issues of &lt;em id="vcc_element_emphasis"&gt;&lt;span style="font-family:verdana"&gt;USA Today&lt;/span&gt;&lt;/em&gt; and &lt;em id="vcc_element_emphasis"&gt;&lt;span style="font-family:verdana"&gt;TheWashington Post&lt;/span&gt;&lt;/em&gt; &lt;a title="" href="/us/Documents/PDF/VNRCORP9165_O_V1b.pdf"&gt;click here.&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <vcc:summary>&lt;p&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;ROCKLEIGH, N.J. (Sept. 29, 2009) - Volvo Cars of North America, LLC, (VCNA) is placing full-page ads in the Sept. 30 issues of &lt;em id="vcc_element_emphasis"&gt;&lt;span style="font-family:verdana"&gt;USA Today&lt;/span&gt;&lt;/em&gt; and &lt;em id="vcc_element_emphasis"&gt;&lt;span style="font-family:verdana"&gt;TheWashington Post&lt;/span&gt;&lt;/em&gt; that call for distracted driving legislation. Publicly taking a position on the need for legislation is a first for Volvo, and the company chose to do so simultaneous to the Department of Transportation's "Distracted Driving Summit" in Washington, D.C. &lt;/span&gt;&lt;/p&gt;</vcc:summary>
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      <guid>http://www.volvocars.com/us/footer/about/NewsAndEvents/default/Pages/default.aspx#202</guid>
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    <item>
      <title>The New Volvo C30 - With a Sporty New Front And Even More Choice</title>
      <link>http://www.volvocars.com/us/footer/about/NewsAndEvents/default/Pages/default.aspx?item=201</link>
      <pubDate>Tue, 08 Sep 2009 22:00:00 GMT</pubDate>
      <description>&lt;span style="font-size:8pt;font-family:verdana"&gt;The C30 is Volvo's most playful and spontaneous car model. It appeals to customers who spend most of their time in the city environment and who impose considerable demands on the car's design, driving properties and personality. The Volvo C30 can be configured in an almost unlimited range of variants thanks to a wide selection of drivelines, design details and equipment levels. And the new C30, which makes its debut at the Frankfurt Motor Show 2009, offers even more choice than before.&lt;/span&gt; 
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&amp;quot;Since its introduction in 2006, the Volvo C30 has become highly appreciated for its unique appearance. This applies in particular to the rear. With the new front, it feels as though everything has fallen neatly into place and that the car's entire personality has been boosted to an entirely new level,&amp;quot; says Daniel Backman, Product Manager for the new Volvo C30.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The new exterior is also a better match for the way the C30 drives - challenging, direct and with a whole lot of attitude.&amp;quot; continues Daniel Backman.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Major exterior changes&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The renewal of the Volvo C30 is more comprehensive than is usually the case with Volvo's models. The entire front has been redesigned, including body panels such as the front wings. This gives the car a radical new appearance from the front, carving out a distinctive personality which clearly separates the new C30 from the Volvo S40 and V50.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&amp;quot;By integrating greater depth into the design language, the front has become more dramatic and expressive. Along with the angled lines of the front bumper, the new headlamps, drawn offset and up, reinforce the impression of speed and sportiness,&amp;quot; says Fedde Talsma, Exterior Chief Designer at Volvo Cars.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;In the middle of the front is the new, larger iron mark just as in the rest of the Volvo range. The air intake has also grown in size and resembles the intake in the XC60. The grille has a new pattern used solely on the C30.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&amp;quot;The fact that the C30 has enhanced its visual volume and self-confidence is entirely in line with Volvo Cars' design strategy. At the same time, the C30 has a one of a kind expression. The new honeycomb grille, for instance, means it takes just a quick glance in the rear-view mirror to see that the car filling your view is the new Volvo C30,&amp;quot; continues Fedde Talsma. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Although the biggest design changes have taken place at the front, the rear also sports the same deep new lines and detailing. The contours are wavier and more dynamic than before. The black plastic panels have been replaced with more body colour lower down, in the same or a contrasting colour, to forge a closer visual contact between the car and the road surface.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The other new exterior features:&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;Elegant and trendy new body colour, Orange Flame Metallic &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;Visible exhaust tailpipe in the T5 and D5 models &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;Two new wheel options - and for the first time, white wheels are available! &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;The option to choose five different colours on the lower trim - the C30 Contrast Colour Collection.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Matching interior updates&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The new Volvo C30 also offers a range of new interior options. Among other things, there is now an all-new colour combination known as Espresso/Blond, consisting of a dark brown upper section and a blond, fresh shade on the lower door sides. The blond tone is somewhere between grey and beige and is an expression of Volvo's strong Scandinavian design tradition. The Espresso/Blond interior permits the integration of energetic new highlight colours such as orange, green and blue in the fabrics, as well as a new colour for leather upholster, Cranberry.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&amp;quot;We know that a large proportion, almost half, of all C30 customers make detailed interior choices. They want to decide for themselves what their car should look like and are not interested in readymade packages. The new C30 gives them a range of fresh, modern style cues in terms of both colour and fabric to choose between,&amp;quot; explains Maria Uggla, Program Chief Designer Colour &amp;amp; Trim at Volvo Cars.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&amp;quot;We have also focused on making it easier for customers to match exterior design elements with interior trim in an attractive way, something that has been made that much easier with the new Espresso/Blond colour combination,&amp;quot; continues Maria Uggla. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Yet another new feature is the luggage compartment cover in the rear, which uses a new material and a new graphic pattern to further enhance the car's modern image.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;New centre stack - Oyster Burst Déco&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Volvo's special centre stack is already available in a range of innovative variants. Now another new option is being added, Oyster Burst Déco. Volvo's design team was inspired by the surface texture of the classic Swedish Hagström guitars that enjoyed world renown in the hands of stars such as Elvis Presley back in the 1950s. Hagström used the word &amp;quot;burst&amp;quot; in many of its model names and gave their guitars a pattern that shifted subtly from light to dark and back again. Just like in the new centre stack of the Volvo C30.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;New expressive accessory styling kit&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The Volvo C30 also meets the wishes of buyers with a broader car design interest. A youthful new accessory styling kit with a bolder, less polished style gives the C30 even more attitude. The kit includes foglamp décor, a front skidplate, side scuff plates with engraved C30 logo and a rear skidplate with a stylish aluminium look. For D5 and T5 two 90 mm tail pipes in polished stainless steel are added to underline the powerful engine.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The exterior detailing is complemented by a dramatic interior where the pattern of the floor mats forms a world map. The aluminium centre stack, including inner door handles, is inspired by an ancient nautical chart and a sea adventure map. Its pattern shows longitude and latitude lines as well as dashed direction lines to further emphasise the explorer theme.&lt;/span&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;New sport chassis with excellent characteristics&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The new optional sport chassis for the Volvo C30 is considerably sharper, with stiffer, more distinct properties than previously. The steering is more precise owing to the installation of stiffer bushings. The steering ratio is lower, giving 10 % faster response to steering wheel input. Spring stiffness has been increased by no less than 30 % in order to increase the car's poise in enthusiastic driving. The dampers too are stiffer and are now of the exclusive mono-tube type that builds up pressure much more quickly. The roll stabilizers are stiffer to reduce any leaning tendency when taking corners. The new sport chassis is available in all C30 versions except for 1.6D DRIVe. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Drivelines - considerable freedom of choice here too&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The Volvo C30's sporty chassis and steering can be combined with a particularly wide range of drivelines covering the full spectrum of needs from sparkling acceleration and performance to diesel engines with class-leading low fuel consumption and environmental impact.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;C30 DRIVe&lt;/span&gt;&lt;/b&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt; with start/stop function&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;As of spring 2009, the Volvo C30 1.6D DRIVe is available with an advanced start/stop function that switches off the engine when the car is at a standstill, for instance at traffic lights or in a traffic queue. This cuts fuel consumption to as little as 3.9 l/100 km while carbon dioxide emissions are just 104 g CO&lt;sub&gt;2&lt;/sub&gt;/km, the lowest in this segment. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Engine range, Volvo C30&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The figures below are for versions with a manual gearbox running in the mixed driving cycle. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;table class=MsoNormalTable cellspacing=0 cellpadding=0 border=0&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;Petrol engines&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;Power output&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt; &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;Fuel consumption &lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;CO&lt;sub&gt;2&lt;/sub&gt;&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;T5 (2.5 litres)&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;230 hp/320 Nm &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;8.7 l/100 km &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;203 g/km&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;2.4i&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;170 hp/230 Nm &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;8.4 l/100 km &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;200 g/km&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;2.0 &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;145 hp/185 Nm &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;7.4 l/100 km &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;177 g/km&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;2.0F (Flexifuel)&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;145 hp/185 Nm &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;7.8 l/100 km &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;185 g/km&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;1.6 &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;100 hp/150 Nm &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;7.0 l/100 km &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;167 g/km&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt; &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt; &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt; &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt; &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;Diesel engines&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;Power output&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;Fuel consumption&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;CO&lt;sub&gt;2&lt;/sub&gt;&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;D5 (2.4 litres)&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;180 hp/400 Nm &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;6.2 l/100 km &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;164 g/km&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;2.0D &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;136 hp/320 Nm &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;5.7 l/100 km &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;151 g/km&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;1.6D DRIVe &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;109 hp/240 Nm &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;4.5 l/100 km &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;119 g/km&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;1.6D DRIVe start/stop &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;109 hp/240 Nm &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;3.9 l/100 km &lt;/span&gt;&lt;/p&gt;&lt;/td&gt;
&lt;td style="padding-right:0.75pt;padding-left:0.75pt;padding-bottom:0.75pt;padding-top:0.75pt"&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;104 g/km&lt;/span&gt;&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Engine facts in brief:&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;All the engines are extremely compact and installed transversely in the engine bay for the best possible safety and maximum cabin space.&lt;span&gt;  &lt;/span&gt;Turbo technology is used in the T5 engine and all diesel engines to deliver the best possible performance &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;A six-speed manual gearbox is available for the T5 engine, D5 and 2.0D &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;A five-speed automatic transmission with Geartronic is available for the five-cylinder petrol and diesel engines &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;A six-speed Powershift automatic is available for the 2.0D and 2.0 petrol engines (2.0 petrol only in Asia) &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;A particle filter is standard on all diesel engines &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;The 1.6 DRIVe with start/stop function has extremely low fuel consumption, 3.9 litres per 100 km&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;A few facts: the number of possible combinations, new Volvo C30&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;The new Volvo C30 is available with a choice of 13 different exterior body colours and with the lower spoilers in five different colours. All told, there is a choice of 49 exterior combinations (previously 13 combinations). &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;If the 11 different aluminium wheels are added, the customer now has 529 possibilities of creating a unique car &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;The 27 upholstery choices (previously 15) now make 14,553 combination possibilities. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;A choice of 4 decor inlays in the centre stack increases the range of combinations to 58,212. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;Being able to specify the car with or without a rear spoiler doubles the number of configurations to 116,424. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;The customer can specify a roof hatch - or not. The available variants have now increased to 232,848. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;The C30 is available with eleven different drivelines (manual/automatic transmission included), making 2,561,328 possible combinations. &lt;span&gt; &lt;/span&gt;What is more, the Volvo C30 can be equipped with a choice of three different audio systems, a variety of safety and security functions, parking assistance, Bluetooth and so on to suit customer wishes.&lt;/span&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;color:black;font-family:verdana"&gt;All in all, there are so many unique variants that Volvo estimates that if every single person in Britain - about 60 million people - were to order a new Volvo C30, no two cars would have to be alike!&lt;/span&gt;&lt;/p&gt;</description>
      <vcc:summary>&lt;span style="font-size:8pt;font-family:verdana"&gt;The new Volvo C30 steps out and shows the model's full potential and personality. This can be seen in the fresh, self-assured design of the front. And it is emphasized by a wide range of options, including an urbane, bold accessory styling kit.&lt;/span&gt;</vcc:summary>
      <vcc:image>/us/PublishingImages/News/c30_orange.jpg</vcc:image>
      <category />
      <guid>http://www.volvocars.com/us/footer/about/NewsAndEvents/default/Pages/default.aspx#201</guid>
    </item>
    <item>
      <title>The New Volvo C70 Rewards The Owner With Self-Assured Elegance</title>
      <link>http://www.volvocars.com/us/footer/about/NewsAndEvents/default/Pages/default.aspx?item=200</link>
      <pubDate>Mon, 31 Aug 2009 22:00:00 GMT</pubDate>
      <description>&lt;span style="font-size:8pt;font-family:verdana"&gt;The Volvo C70 is actually two attractive cars in one. It is as much a sporty coupe as it is a elegant convertible. Above all, however, the Volvo C70 is a car to enjoy. &lt;/span&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&amp;quot;The Volvo C70 has classic convertible lines and a strong identity of its own,&amp;quot; explains Fedde Talsma, Exterior Chief Designer at Volvo Cars. &amp;quot;We've carefully redesigned the front and rear with a more aggressive presence that more closely mimics the new XC60. Inside, we've upgraded the materials to enhance the C70's atmosphere of luxury and enjoyment inside the car,&amp;quot; &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Modern, self-assured front end&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;With its new front clip, the Volvo C70 reveals traces of the S60 Concept Car that was unveiled in early 2009. The C70 not relates more closely to the design language of the larger cars in the Volvo model range&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Bodywork details such as the front fender have also been redesigned, contributing to the decidedly altered appearance. The nose is more wedge-shaped and has been given added three-dimensional depth by moving some elements of the front both longitudinally and vertically. The new headlamps and the décor around the foglamps, for instance, have been angled offset up and to the rear, at the same time as the detailing of the lower grille has been enhanced. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;From head-on, the front forms an open, inviting &amp;quot;V.&amp;quot; The enlarged iron mark and the new, larger air intake reinforce the self-assured stance. Flamenco Red Pearl is a new paint making its brilliant debut at the Frankfurt motor show.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Exclusive new rear design&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The exclusive high-tech LED lamps, similar to what's found on the Volvo XC60, are the most noticeable update at the rear. The entire lamp unit is clearly integrated with the oval that frames the new C70's rear panel. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Like the front end, new lines and details in the bumper and elsewhere have been integrated to emphasise the depth and dynamism of the design language.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Interior that rewards the driver &lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The interior has been updated in several respects to create a unique ambience in the Volvo C70. The instrument panel has been redesigned, giving it a wider, sleeker look and the surface of the panel has a new texture that enhances the feeling of quality. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The exclusive new instruments, with gauges and graphics specific to the C70, are yet another example of how the car's premium feel has been enhanced. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&amp;quot;We've focused the new interior features around the driver to give the owner a stronger perception of being rewarded behind the wheel. The seats are upholstered in a new type of soft hide and there is even better detail finish to make driving a more pleasurable experience,&amp;quot; continued Talsma. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;World-leading safety among convertibles&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The new Volvo C70 has been engineered as one of the safest convertibles on the market. The car has an advanced body structure and several solutions that are unique in the world of open-top cars. The lack of a fixed roof has been compensated by structural reinforcements and sophisticated technology.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Roll-over protection&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The Volvo C70 has sturdy metal hoops that shoot up behind the rear seat passengers to create added protective survival space should the car roll over. These hoops, which are part of Volvo's Rollover Protection System - ROPS - are activated by a gyro-sensor. Since the Volvo C70 has a proper glass rear window, the hoops shoot up through the glass if the roof is up. They have therefore been fitted with small hardened metal spikes that break the glass to guarantee proper deployment.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Unique door-mounted inflatable curtain &lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;One important part of the side-impact and rollover protection is the Inflatable Curtain, IC, which is installed in the door since there is no roof rail to utilize. The curtain has an extra-stiff design featuring twin rows of offset panels. As a result, the curtain can remain upright and help protect the head even if the window is open. Additionally, the curtain deflates slowly, helping to provide added protection in the event of a roll over situation. &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Side-impact airbags and safety belt pre-tensioners for all seats &lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;In addition to the inflatable curtains on either side, the front seat occupants also have side-impact airbags. The size of these bags shield the chest and hips. What is more, the inflatable curtain interacts with the belt pre-tensioners to contribute to the best possible protection for front seat occupants in a side impact or rollover situation. All four seats come with safety belt pre-tensioners.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Elegant three-piece steel roof &lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The Volvo C70 transforms smoothly from a stylish coupe into an open convertible in about 30 seconds. Just press a button and the three-piece steel roof folds quickly and silently away, disappearing neatly into the trunk.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Facts about the roof of the Volvo C70:&lt;/span&gt;&lt;/p&gt;
&lt;ul type=disc&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The car has to be at a standstill when the roof is raised or lowered &lt;/span&gt;&lt;/li&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The car only needs about 6 feet of free vertical space when the roof is raised or lowered &lt;/span&gt;&lt;/li&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;There is no need for extra space behind the car while the roof is being raised or lowered &lt;/span&gt;&lt;/li&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The roof takes about 30 seconds to open/shut (irrespective of climate) &lt;/span&gt;&lt;/li&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;An electric motor, hydraulic pump and computer are used to open and close the roof &lt;/span&gt;&lt;/li&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The trunk lid has two opening modes: for handling of the roof or to provide access to the luggage compartment &lt;/span&gt;&lt;/li&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The roof is divided into three sections &lt;/span&gt;&lt;/li&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The roof panels are made of steel &lt;/span&gt;&lt;/li&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The seams between the sections are sealed with rubber &lt;/span&gt;&lt;/li&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The side windows slide up against the roof rail after the roof closes. &lt;/span&gt;&lt;/li&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The trunk lid is made of aluminium and steel &lt;/span&gt;&lt;/li&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The body's torsional rigidity improves by about 15 percent when the roof is raised &lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;
&lt;p class=MsoNormal&gt;&lt;b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Engine information&lt;/span&gt;&lt;/b&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Engine Power output Fuel consumption &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;T5 227 hp/236 lb.-ft. 20 mpg city/28 highway (manual)&lt;/span&gt;&lt;/p&gt;</description>
      <vcc:summary>&lt;span style="font-size:8pt;font-family:verdana"&gt;The refreshed Volvo C70 launched at the Frankfurt Motor Show in mid-September has the same smart three-piece steel roof, practical seating for four adults and world-leading convertible safety as before. With an updated design the Volvo C70 incorporates a bold, aggressive new front end. The C70 will make its North American debut at the upcoming Miami auto show.&lt;/span&gt;</vcc:summary>
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      <title>Prince Michael of Kent Awards Volvo the Special International Road Safety Award to Mark 50 Years of the Three-point Safety Belt</title>
      <link>http://www.volvocars.com/us/footer/about/NewsAndEvents/default/Pages/default.aspx?item=199</link>
      <pubDate>Wed, 12 Aug 2009 22:00:00 GMT</pubDate>
      <description>&lt;span style="font-size:8pt;font-family:verdana"&gt;This announcement coincides with the anniversary of the fitment of the first three-point safety belt which was invented by Nils Bohlin, a Volvo engineer, in 1959. It is well recognized that wearing a safety belt can increase the chance of surviving a collision by 50 percent(2), meaning that the three-point safety belt is, and will remain, the car's most important safety device.&lt;/span&gt; 
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Announcing this Special International Award, The Prince, Royal Patron of The Commission for Global Road Safety(3), who founded his award scheme in 1987 said: &amp;quot;&lt;i&gt;I congratulate Volvo on its outstanding achievement. Its leadership and commitment will make a significant contribution to our aim of saving five million more lives across the world over the next ten years.&amp;quot; (4)&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Peter Rask, Managing Director of Volvo Car UK commented; &amp;quot;We are delighted and honoured to receive this very special and prestigious award. Volvo's invention of the three-point safety belt 50 years ago is a perfect example of how the protection of human life is intrinsic to the company's DNA. Now, it is a legal requirement that all cars on UK roads are fitted with the safety belt, I like the thought that there is a little piece of Volvo in every car.&lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&amp;quot;When Assar Gabrielsson and Gustaf Larson created Volvo in 1927, they famously quoted 'Cars are driven by people. Therefore the guiding principle behind everything we make at Volvo is - and must remain - safety'. The company is now aiming towards a vision that by 2020, nobody should be killed or seriously injured in a Volvo and we are constantly innovating and developing safety systems and features that all contribute towards this vision.&amp;quot; &lt;/span&gt;&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Notes to editors&lt;/span&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul type=disc&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;1. Prince Michael International Road Safety Awards are made in recognition of outstanding achievement or innovation. &lt;/span&gt;&lt;/li&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;2. European Transport Safety Council (ETSC), &amp;quot;Increasing seat belt use&amp;quot;, 2007 &lt;/span&gt;&lt;/li&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;3. The Commission for Global Road Safety is calling for a Decade of Action for Road Safety with a global aim of saving five million lives. &lt;/span&gt;&lt;/li&gt;
&lt;li class=MsoNormal style="color:black;tab-stops:list 36.0pt"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;4. Prince Michael will present this special award to Volvo during his annual award ceremony to be held in London on 3 December.&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;</description>
      <vcc:summary>&lt;p class=MsoNormal&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;His Royal Highness Prince Michael of Kent has awarded Volvo Cars a special international award(1) to mark the 50&lt;sup&gt;th&lt;/sup&gt; Anniversary of the invention of the three-point safety belt and in acknowledgement of the company's vision to design cars that should not crash.&lt;/span&gt;&lt;/p&gt;</vcc:summary>
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      <title>Volvo Celebrates 50th Anniversary Of Its Invention of The Three-Point Safety Belt</title>
      <link>http://www.volvocars.com/us/footer/about/NewsAndEvents/default/Pages/default.aspx?item=198</link>
      <pubDate>Wed, 12 Aug 2009 22:00:00 GMT</pubDate>
      <description>&lt;span style="font-size:8pt;font-family:verdana"&gt;&amp;quot;This is a great day in the history of automotive safety,&amp;quot; said Doug Speck, president and CEO of Volvo Cars of North America. &amp;quot;While the three-point safety belt was not the first safety innovation from Volvo, it certainly has proved to be the most prolific. There really is a little piece of Volvo in every car on the road.&amp;quot;&lt;/span&gt; 
&lt;p id="uid_9"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Even after 50 years of automotive safety innovation, the three-point safety belt remains the most effective protection for occupants in the event of a collision. The belt reduces the risk of fatalities and serious injuries from collisions by about 50 percent. A design as obvious as it is intelligent, the three-point belt is perfectly suited to the seat occupant's body. It is the safety belt's ability to keep the occupant in the seat that is of crucial importance. &lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_11"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The three-point seat belt stems from a long line of Volvo safety innovations, many now standard equipment, including multiple grades of steel throughout the vehicle, intelligent airbags, electronic vehicle stability systems, Roll Stability Control (RSC), Driver Alert, Blind Spot Identification System, Lane Departure, Adaptive Cruise Control with Collision Warning and Automatic Braking, just to name a few. Adding another chapter to its safety legacy, in 2009 Volvo introduced what might be termed the world's safest passenger vehicle, the 2010 XC60 T6 AWD, which features City Safety, a low-speed collision avoidance system.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_13"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&amp;quot;From Nils Bohlin's invention 50 years ago to City Safety this year, we never stop looking for ways to keep passengers safe,&amp;quot; Speck said. &amp;quot;Volvo has always safeguarded the passengers inside its vehicles, and with the introduction of Pedestrian Detection technology in the S60 concept car, our vehicles will be able to detect pedestrians outside the vehicle and reduce the vehicle's speed if the driver does not react to a pedestrian in the roadway.&amp;quot;&lt;/span&gt;&lt;/p&gt;</description>
      <vcc:summary>&lt;p&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;strong&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Rockleigh&lt;/span&gt;&lt;/strong&gt;&lt;strong id="vcc_element_bold"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;, N.J.&lt;/span&gt;&lt;/strong&gt;&lt;strong id="vcc_element_bold"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;(Aug. 13, 2009)&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt; ­­- Today Volvo celebrates the 50&lt;sup id="vcc_element_sup"&gt;th&lt;/sup&gt; anniversary of the most important automobile safety device ever invented: the three-point safety belt. Invented by Volvo engineer Nils Bohlin in 1958 and patented in 1959, the device has saved more than one million lives and is now standard equipment on every car. Volvo was also the first carmaker in the world to equip its cars with front seat three-point safety belts as standard.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</vcc:summary>
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      <title>New Dummy Enhances Active Safety</title>
      <link>http://www.volvocars.com/us/footer/about/NewsAndEvents/default/Pages/default.aspx?item=197</link>
      <pubDate>Tue, 11 Aug 2009 22:00:00 GMT</pubDate>
      <description>&lt;span style="font-size:8pt;font-family:verdana"&gt;He is a man of medium height and his work differs somewhat from that of the rest of the dummies in the family: Bob never gets to sit in a car during a collision. Instead, he's the one who risks being run over. &lt;/span&gt;
&lt;p id="uid_5"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Bob may suddenly appear from behind a parked car or around a corner. This is because the dummy is suspended from a crane that can propel him into the driver's field of vision. &lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_7"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;This allows researchers to simulate realistic and frequently occurring traffic scenarios. &lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_9"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Bob's erratic behaviour poses a challenge to Volvo's most recent active safety system, which features both radar and cameras. The new technology has the task of first registering pedestrians who suddenly dart into the car's path, then braking the vehicle if the driver does not respond in time.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_11"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Bob has been designed to resemble the widest range of pedestrian-like subjects to put the car's safety systems to the test.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_13"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The aim is to reduce or entirely avoid collisions with pedestrians.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_15"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&amp;quot;We have a lot of faith in Bob when it comes to the development of our active safety systems, and it would have been even more exciting to be able to develop a dummy that could move by itself. Bob is also available in a child dummy, Bob Junior, and will be followed by a female version, all so as to help our researchers develop functions for collision avoidance,&amp;quot; says Anders Eugensson, Safety expert at Volvo Cars.&lt;/span&gt;&lt;/p&gt;</description>
      <vcc:summary>&lt;span style="font-size:8pt;font-family:verdana"&gt;Volvo Cars has developed a new crash-test dummy to test its cars' active safety systems. The latest addition to the crash-test dummy family is Bob.&lt;/span&gt;</vcc:summary>
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      <title>Volvo's Three-Point Safety Belt Turns 50</title>
      <link>http://www.volvocars.com/us/footer/about/NewsAndEvents/default/Pages/default.aspx?item=196</link>
      <pubDate>Tue, 11 Aug 2009 22:00:00 GMT</pubDate>
      <description>&lt;span style="font-size:8pt;font-family:verdana"&gt;Feed out, stretch, click and pull taut. A simple movement of the hand and the belt is in place - at the same time as the risk of fatality or serious injury in a collision is cut by more than 50 percent.&lt;/span&gt; 
&lt;p id="uid_5"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;To this day, the three-point safety belt remains the car's single most important safety feature. It is the most widely used and most significant safety innovation in the automobile's more than 120 year long history.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_7"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;It is the belt that links together man and car. It is the belt that restrains the car's occupants in an impact. At the same time, the occupants are held in place in the car and do not risk being thrown around inside the passenger compartment or hurled out of the vehicle in more complex accident scenarios.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_9"&gt;&lt;strong id="vcc_element_bold"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Nils Bohlin understood the forces at work&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;br&gt;There is a saying that the simplest is often the best. However, it was only towards the end of the 1950s that the car safety belt evolved into its current design, thanks to Volvo engineer Nils Bohlin.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_11"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;There were different types of belt before that. Back in the 1930s, US doctors were beginning to impose demands that cars should be equipped with safety belts.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_13"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The two-point lap belt was the most common solution, but there were also different variants of the three-point safety belt. The problem was that they did not protect their users sufficiently effectively, especially not at high speeds.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_15"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Former aviation engineer Nils Bohlin - before moving to Volvo he worked on the development of catapult seats, among other things - understood early on the forces generated in a collision.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_17"&gt;&lt;strong id="vcc_element_bold"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The same principles to this day&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;br&gt;The belt must absorb force in the right area - across the pelvis and chest where the body is strongest. At the same time, it must be easy to use and adjust.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_19"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The most important properties of Nils Bohlin's design were that the system consisted of a lap belt and a diagonal body belt, that the belt straps were anchored at a low attachment point beside the seat, that the belt geometry formed a &amp;quot;V&amp;quot; shape with the point directed toward the floor, and that the belt stayed in position and did not move under load.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_21"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The very same principles apply to this day - every time you use the belt.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_23"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;On the Nordic market, the Volvo PV544 and Volvo Amazon (120) were the first cars to feature this world innovation. Volvo was thus the first car maker to equip its cars as standard with three-point safety belts. The invention was patented with what is known as an open patent that is to say anyone who wanted was granted free use the design.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_25"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;A giant step towards increased safety had now been taken, but the three-point safety belt still did not achieve an immediate breakthrough. It would take another few years before the vast majority of customers and the rest of the automobile industry realised the safety belt's effectiveness as a lifesaver.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_27"&gt;&lt;strong id="vcc_element_bold"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Volvo survey convinced the world&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;br&gt;In 1963, Volvo launched the three-point safety belt in the USA and on other markets. Ahead of the launch, Volvo conducted sled tests and crash tests with cars featuring various types of safety belt. The results were crystal-clear: Volvo's three-point belt gave by far the best protection to the car's occupants.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_29"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;A few years later, in 1967, Volvo presented its ground-breaking &amp;quot;28,000 Accident Report&amp;quot; at a traffic safety conference in the USA. The report was based on data from all collisions involving Volvo cars in Sweden over a period of one year.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_31"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Here too the result was crystal-clear - and the world finally began taking notice. The report showed clearly that the safety belt saved lives and that it also reduced injuries by about 50-60 percent.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_33"&gt;&lt;strong id="vcc_element_bold"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;More than a million lives saved&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;br&gt;Today the three-point safety belt is fitted to cars the world over. Volvo introduced this feature as standard in both front and rear seats as far back as 1967.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_35"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The modern safety belt is the cornerstone of the car's interior safety system, working alongside additional features such as airbags, belt pre-tensioners and force limiters.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_37"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The belt positions itself correctly in an impact - the pre-tensioner tightens the strap across the torso. It then gives at exactly the right moment so that the body can be restrained as gently as possible. All within a few thousandths of a second.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_39"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;It is difficult to give an exact figure for how many lives the safety belt has saved - there are no globally coordinated traffic safety statistics. However, it is estimated that more than a million people owe their lives[i] to the safety belt, and it has saved many times that number of people from serious injury.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_41"&gt;&lt;strong id="vcc_element_bold"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Considerable potential still remains&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_43"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Use of the safety belt is still the most important factor for boosting traffic safety among car occupants. In a global perspective, there is still considerable potential. Safety belt use differs immensely between different parts of the world and different countries.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_44"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The three-point safety belt has been saving lives for 50 years - and it will continue to save lives within the foreseeable future. Every percentage of increased usage makes a difference.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_46"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;In the USA, it is estimated that each percentage increase in belt usage would save 270 lives a year[ii]. Studies in Europe show that another 7000 lives would be able to be saved if all EU countries had the same usage statistics as the best[iii].&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_48"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;And the potential is even greater in parts of Africa, Asia and South America where the number of cars is increasing very quickly.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_50"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Remember! Everyone in the car should wear the safety belt. Click! Every time. &lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_52"&gt;&lt;em id="vcc_element_emphasis"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Footnotes:&lt;/span&gt;&lt;/em&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_54"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;[i] Estimate by Volvo based on general and in-house statistics on accidents and belt usage.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_55"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;[ii] National Center for Statistics and Analysis (National Highway Traffic Safety Administration, NHTSA), Traffic Safety Facts, 2007.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_56"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;[iii] Global Road Safety Partnership (GRSP).&lt;/span&gt;&lt;/p&gt;</description>
      <vcc:summary>&lt;span style="font-size:8pt;font-family:verdana"&gt;On Thursday August 13, 1959, the world's first car with standard-fit three-point safety belts - a Volvo PV544 - was delivered to the Volvo dealer in the Swedish town of Kristianstad.  Over the next 50 years, the V-shaped three-point safety belt saved well over one million lives. &lt;/span&gt;</vcc:summary>
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      <title>World's Most Expensive Dummies Saves Lives</title>
      <link>http://www.volvocars.com/us/footer/about/NewsAndEvents/default/Pages/default.aspx?item=194</link>
      <pubDate>Mon, 10 Aug 2009 22:00:00 GMT</pubDate>
      <description>&lt;span style="font-size:8pt;font-family:verdana"&gt;The crash-test dummy is involved in all research into and development of car safety. It represents the human being in the car and using the dummy, Volvo Cars' safety experts find out how a real human being is affected in a collision.&lt;/span&gt; 
&lt;p id="uid_5"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&amp;quot;It's very difficult to develop crash-test dummies. The aim is to create as close a resemblance to a real human being as possible. At the same time, however, it has to be a tough tool. One highly successful example dates from the 1990s when Swedish researchers developed a crash-test dummy for rear-end collisions. This dummy, which features a very detailed spine, is now used the world over to evaluate whiplash injuries,&amp;quot; says Lotta Jakobsson, biomechanics and technical specialist with the Safety Centre at Volvo Cars.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_7"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;At Volvo Cars, the Crash-Test Dummy family is structured around 19 family members - eight adults and 11 children. The smallest is an infant weighing 3 kilograms.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_9"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;There are family members of different configurations and for different purposes, making a grand total of more than 100 dummies. The family is so large because it is necessary to include both children and adults of different ages, sizes and to cover different collision scenarios. &lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_11"&gt;&lt;strong id="vcc_element_bold"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Advanced measurement tool&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_13"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The first crash-test dummies were developed in the mid-sixties and were fairly simple in their design. Today there are many different types of crash-test dummy - European, American and individual designs for specific purposes such as frontal, rear or side collisions.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_14"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;In order to aid standardisation of crash-test dummies the world over, researchers are now working on the development of a standardised side-impact dummy. This work has gone on for more than 10 years and underlines just how advanced a measurement tool a crash-test dummy is. &lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_16"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Crash-test dummies smash into walls every single day without making a fuss and they can undergo about five collisions before it is time for rehabilitation - or recalibration as it is known in technical jargon.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_18"&gt;&lt;strong id="vcc_element_bold"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Dummy inspections needed&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;br&gt;During the calibration process, the dummies are inspected and adjusted to prepare them for new tests. Broken parts are replaced and various measurement parameters are tested. It is important that the dummies behave consistently in each and every test, which is why they are calibrated so regularly.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_20"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Thanks to the fact that it is possible to repair the dummies and replace parts as needed, they are almost indestructible. The true veterans at the Volvo Cars safety centre are more than 30 years old and they have been involved in hundreds of serious collisions. This just highlights their toughness.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;br&gt;Every collision is preceded by days of precise preparations as the dummies are set up in a special workshop.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_23"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;There are about 100 measurement points on each dummy, and these are used to register the forces exerted on the dummy's head, neck, spine, chest, hips and legs during the collision sequence.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_24"&gt;&lt;strong id="vcc_element_bold"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Detailed studies by engineers&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_26"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The information provided by the dummies is stored on computer and each test is followed by an evaluation. This allows the engineers to study in detail how much force the dummy had to withstand and how the forces were distributed during the collision.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_27"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Thanks to biomechanical research, the engineers can determine how much physical stress various parts of the human body can withstand before suffering serious injuries.&lt;/span&gt;&lt;/p&gt;</description>
      <vcc:summary>&lt;span style="font-size:8pt;font-family:verdana"&gt;The Crash-Test Dummy family does invaluable work in the development of tomorrow's ever-safer cars. The dummies may cost anything up to $200,000, and at Volvo Cars there are more than 100 members of this tough family.&lt;/span&gt;</vcc:summary>
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      <title>Intelligent Cars Avoid Accidents</title>
      <link>http://www.volvocars.com/us/footer/about/NewsAndEvents/default/Pages/default.aspx?item=195</link>
      <pubDate>Sun, 09 Aug 2009 22:00:00 GMT</pubDate>
      <description>&lt;span style="font-size:8pt;font-family:verdana"&gt;Have you ever felt drowsy while driving and almost dozed off behind the wheel? If so, you are not alone in answering &amp;quot;yes&amp;quot; to that question.&lt;/span&gt; 
&lt;p id="uid_5"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Drowsy drivers cause many accidents on roads the world over. Sometimes it may be difficult to ascertain if it is a tired driver who has caused an accident, so the true extent of the problem is largely hidden. What is clear, however, is that drowsy drivers are a large - and global - traffic-safety problem.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_7"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;br&gt;According to the American NHTSA (National Highway Traffic Safety Administration), about 100,000 accidents are caused in the USA alone by drivers falling asleep behind the wheel. As a result of these accidents, about 1500 drivers and passengers are killed and 70,000 are injured.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_8"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The situation in Europe is similar. German insurance organisation GDV's statistics reveal that about 25 percent of all fatal autobahn accidents are caused by tired or drowsy drivers.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_10"&gt;&lt;strong id="vcc_element_bold"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Accidents outside cities more common&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;br&gt;Sleep-related accidents occur more often outside cities than other single-vehicle accidents do, and just over 70 percent of all sleep-related accidents take place on roads where the speed limit is between 70 and 110 kilometres an hour (Anna Anlund, VTI, the Swedish National Road and Transport Research Institute, in Sweden).&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_12"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Volvo Cars has developed technology that can alert a drowsy driver long before he or she dozes off behind the wheel. The system is called Driver Alert Control and it immediately registers if the car is being driven in a controlled way by monitoring how the vehicle moves between the painted road markings. &lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_14"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Driver Alert Control is aimed primarily at situations where the danger of losing concentration is biggest and where an accident would have serious consequences. This may for instance be on a straight, easy to drive and therefore monotonous stretch of road where the driver feels relaxed and the risk of dozing off increases.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_16"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Another common cause of accidents is distraction. A mobile phone may suddenly ring or the driver may drop something in the car and start looking for it. According to the NHTSA, distracted drivers are the cause of 40 percent of all run-off-road accidents.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong id="vcc_element_bold"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Run-off-road accidents often fatal&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;br&gt;Run-offs account for just over 20 percent of all accidents and almost 40 percent of all fatal accidents, according to US statistics (NTHTSA, 2003). Statistics from other countries also show that run-offs figure heavily in serious accidents.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;/span&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;br&gt;In order to reduce the risk of run-off-road accidents Volvo has developed a system known as Lane Departure Warning which monitors the road via a camera fitted below the rear-view mirror. If a wheel accidentally strays beyond a lane marker, a warning signal automatically alerts the driver to respond. &lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_21"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Another system that can help reduce run-off-road accidents is Collision Avoidance By Auto Steering, which monitors oncoming traffic with the help of both cameras and radar. If the driver does not respond to the warning signal, the system boosts steering force to help bring the car back to its original lane. &lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_23"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The frontal collision is a difficult accident scenario that often leads to very serious consequences. In Germany, frontal collisions account for 5 percent of all accidents and a massive 20 percent of all fatal accidents. &lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_25"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Even when it comes to frontal collisions, Emergency Lane Assist can help reduce their frequency. This technology will be found in forthcoming Volvo models.&lt;/span&gt;&lt;/p&gt;
&lt;p id="uid_27"&gt;&lt;strong id="vcc_element_bold"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;Rear-end collisions are common&lt;/span&gt;&lt;/strong&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;&lt;br&gt;Rear-end collisions are a common occurrence and account for 29 percent of all car accidents reported to the police in the USA. In about half of all rear-end collisions, the driver has not braked at all prior to impact.&lt;/span&gt;&lt;/p&gt;</description>
      <vcc:summary>&lt;p id="uid_2" style="padding-top:10px"&gt;&lt;span style="font-size:8pt;font-family:verdana"&gt;The aim is that tomorrow's cars should quite simply be able to avoid accidents. Many of today's cars are already so intelligent that they alert the driver or even step in and brake the car to avoid an accident. &lt;/span&gt;&lt;/p&gt;</vcc:summary>
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      <title>Volvo C30 Earns Top Safety Pick From IIHS</title>
      <link>http://www.volvocars.com/us/footer/about/NewsAndEvents/default/Pages/default.aspx?item=191</link>
      <pubDate>Mon, 20 Jul 2009 22:00:00 GMT</pubDate>
      <description>&lt;p id="uid_2" style="padding-top:10px"&gt;&lt;font size=1&gt;Emphasizing vehicles for family use, the Institute usually crash tests 4-door models. To evaluate the extent to which automakers are extending crashworthiness improvements to 2-door cars, the Institute recently conducted front, side, and rear tests of 2009 coupes including the Chevrolet Cobalt, Ford Focus, Honda Civic, and Scion tC, all small models, plus the midsize Volvo C30. &lt;/font&gt;&lt;/p&gt;
&lt;p id="uid_3"&gt;&lt;font size=1&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p id="uid_4"&gt;&lt;font size=1&gt;&lt;strong id="vcc_element_bold"&gt;The Volvo C30 and the Ford Focus are best in group of 5:&lt;/strong&gt; Earning good ratings in all 3 of the Institute's tests and equipped with optional electronic stability control, the Focus qualifies as a 2009 &lt;strong id="vcc_element_bold"&gt;&lt;em id="vcc_element_emphasis"&gt;Top Safety Pick&lt;/em&gt;&lt;/strong&gt; among small cars. Also earning this award is the midsize Volvo C30. Seven small cars and 10 midsize moderately priced models now earn the award, the Institute's top safety designation. The list of winners makes it easier for consumers to zero in on vehicles in each class that afford the best overall crash protection. &lt;/font&gt;&lt;/p&gt;
&lt;p id="uid_5"&gt;&lt;font size=1&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p id="uid_6"&gt;&lt;font size=1&gt;Read more about the crash tests at &lt;/font&gt;&lt;a id="vcc_element_anchor" title="http://www.iihs.org/" href="http://www.iihs.org/"&gt;&lt;font size=1&gt;http://www.iihs.org/&lt;/font&gt;&lt;/a&gt;&lt;font size=1&gt;.&lt;/font&gt;&lt;/p&gt;</description>
      <vcc:summary>According to the Insurance Institute for Highway Safety (IIHS), crash tests demonstrate that occupant protection in all kinds of vehicles is improving. However, IIHS doesn't routinely test vehicles in every size/type category.</vcc:summary>
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