The First Edition of the all-new Volvo XC90, 1,927 individually numbered cars only available for sale via digital commerce, sold out in 47 hours after it was released on Wednesday at 10:00 am ET. Most of the cars were reserved within one hour from sales start. At its peak, 7 cars were sold every minute.
Months of speculation ended today after Volvo Cars unveiled its all-new Volvo XC90, delivering on its promise to introduce a visually striking, premium quality seven-seat SUV with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.
Coming off the heels of the most significant product refresh in company history, the launch of the powerful and fuel efficient Drive-E powertrains, and the introduction of the V60 sportswagon, Volvo’s transformation continues to unfold with the launch of the model year (MY) 2015.5 vehicles.
With consumers’ lives becoming ever-more connected, Volvo Cars of North America is proud to introduce Sensus Connect, Volvo’s connected car platform, combined with the Volvo On Call telematics solution, and the Volvo On Call smartphone app. As the first manufacturer to offer such a system as standard equipment across the entire model range, Volvo is carrying its approach to design and safety into the connected car era. Customers can experience the system on all 2015.5 Volvo models, which are available now at all U.S. Volvo dealers.
Volvo Cars’ all-new XC90 – which will be revealed in August 2014 – will offer the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. The new technologies will take the company a significant step closer to its vision that no one will be killed or seriously injured in a new Volvo car by 2020.
Designed around modern car buyers’ expectations of smart functionality, the all-new Volvo XC90 features a set of innovative solutions that make tricky parking situations and maneuvering in tight spaces much easier.
Volvo Cars' all-new XC90 will offer an unrivaled combination of power and clean operation when it is launched later this year. The all-wheel drive seven seater offers drivers around 400 horsepower but with carbon dioxide (CO2) emissions of around 60 g/km (NEDC driving cycle). There has never been an SUV offering this level of power this cleanly.
The first Volvo S60 and V60 Polestar cars have left the Volvo Torslanda factory plant on their way to customers around the world as production has begun.
A major creative element of Volvo Cars of North America’s (VCNA) summer sales event this year will feature a national television spot by Jesse Harris, up-and-coming commercial director and founder of the National Film Festival for Talented Youth (NFFTY).
The designers and engineers behind Volvo’s all-new XC90, which will be revealed later this year, have completely reconceived the way drivers operate their cars and dispensed with the normal array of buttons. A large tablet-like touch screen, a head-up display, state-of-art-voice control and thumb controls on the steering wheel, all combine to form a more convenient way of interacting with the vehicle.