Volvo Car Group is amid a major $11 billion strategy to boost the Swedish automaker’s position in the global marketplace. That’s highlighted by development of a new vehicle architecture and engine family that will assure the company’s future is bright and technologically independent of previous ownership.
The Volvo Concept XC Coupé won two prestigious design awards this week, further raising the excitement around Volvo Car Group’s (Volvo Cars) new design language. The Concept XC Coupe was awarded the title “Best Concept Car” at the 2014 EyesON Design Awards at the 2014 Detroit Motor Show, while Volvo’s latest concept vehicle also won the award for “Best use of Color, Graphics and Materials”.
The 2014 North American International Auto Show in Detroit hosts the world premiere of Volvo Car Group’s (Volvo Cars) new Concept XC Coupé – the second of three concept cars that showcase the company’s future design direction. The interior of the car is displayed on the stand in the form of a 1:1 scale hanging sculpture, making all the details and functionality of the versatile interior visible to all visitors to the stand.
Complementing this week's announcement of an updated Sensus Connect, which offers a dynamic portfolio of on-board infotainment and navigation solutions through cloud-based services, Volvo Car Group also announced it would be the first to market a unique user experience with Pandora (NYSE: P), the leading Internet radio service.
The second of Volvo’s three concept cars is the new Volvo Concept XC Coupé. Inspired by the design of modern sports equipment and demonstrating the safety capabilities of Volvo’s new Scalable Product Architecture, it is a sophisticated and capable car for people with an active lifestyle.
With the launch of Sensus Connect, Volvo Car Group (Volvo Cars) reveals an updated on-board infotainment and navigation solution. Now, Volvo Cars truly offers customers a fully connected experience. The cloud-based services allow drivers to find and pay for parking from their car, discover new restaurants at their destination, stream their favorite music seamlessly and much more.
Volvo Car Group has established a partnership with the Swedish company POC, which develops high-tech protective gear for gravity sports athletes. The two companies will exchange knowledge to explore new ideas within safety and design.
Combining the driving dynamics of a luxury sports sedan with the space and utility to support an active lifestyle, the V60 sportswagon is Volvo’s highly anticipated re-entry into the U.S. wagon market. Volvo Cars of North America released pricing for the V60, which starts at $35,300.
The Volvo S80 sedan has earned a 2014 Top Safety Pick+ accolade from the Insurance Institute for Highway Safety (IIHS). Previously the Volvo S60, XC60 and XC90 received a 2013 Top Safety Pick+ award, when IIHS extended its scope by integrating the small overlap test in 2012.
The elegant design possibilities are the most visually evident – but far from the only – advantages of Volvo Car Group’s (Volvo Cars) new Scalable Product Architecture (SPA). The ingenious new architecture also enables the company to reinforce its safety leadership and increase its momentum toward the aim that by 2020, no one should be killed or seriously injured in a new Volvo.