All-New Volvo XC90 - first official glimpse
One of the most anticipated car launches - Volvo's all-new XC90 - begins today.
Volvo Car Group (Volvo Cars) has created a unique launch programme that will gradually unveil the all-new Volvo XC90 from the inside out. Starting today, Volvo will systematically disclose the many new interior features of the car through images, films and information that will be shared across all media platforms. Over the next few months Volvo's inside-out launch approach will methodically reveal all the detail on the vehicle and will culminate in the full global reveal of the all-new Volvo XC90 in August this year, finally showing off the stunning exterior.
This is a completely new launch approach that allows Volvo to share all the detail, technology and pure Swedish craftsmanship - details that often get lost in the bigger picture of an all-new car reveal - in the run-up to the official launch of the all-new Volvo XC90. A series of reveal events kicks off after August and into 2015 when the all-new Volvo XC90 goes into production.