This year one lucky Nedbank Golf Challenge player could drive away in a gorgeous new Volvo S80 D5 – he simply needs to be the first to score an eagle on the 17th hole.
The S80 is Volvo's flagship of elegant design and excellent driving comfort, and builds on its predecessor's reputation for exclusive driving pleasure, but adds more muscle and sophistication into the mix. In true Swedish tradition, the new Volvo S80 is plush and elegant, with a healthy measure of aggression.
The S80 is on display at the Avis 17th hole in on a raft in the water – spectacular in white with dramatic red waves to show off brightly against the water.
The refreshed Volvo S80 is the result of an intensive dialogue between Volvo Cars' project group and the discerning customers in the premium sedan segment. "We are ready to give the competition a tough match. With the new S80, we're placing the bar at the very highest level when it comes to exclusiveness, quality and driving properties," says Volvo Cars President and CEO Stephen Odell.
Volvo Cars' large sedan model takes centre stage with far greater self-assurance than ever before - the result of a more distinctive and elegant design, a more exclusive interior and a sharper chassis and upgraded engine range.
Inside and the drive
The Volvo S80 should not just be seen, it has to be experienced. The atmosphere inside is both more comfortable and luxurious, with an increased aura of craftsmanship. Volvo has made the interior more driver-oriented, not least with a new steering wheel and upgraded instruments. The chassis and engine experts have further made sure the driving experience is satisfyingly rewarding.
This while providing top-class fuel consumption and CO2 emissions.
It reinforces the model's position in the premium sedan segment and satisfies customers with high demands.
A new generation of driving and support systems together with an enhanced body structure and advanced interior safety systems, all interact to contribute to the high level of safety, both preventive and protective.
Hard to beat offer
The Volvo S80 plays in a segment that is dominated by male customers with considerable interest in cars and with very firm expectations regarding exclusiveness, driving properties and brand image. The choice of car is often based on the individual's personal tastes and preferences, but it also has to serve as a family car.
"Customers in this segment are often very brand-loyal. In order to appear on the radar of customers currently driving competitor cars, we have to offer something that is truly different. We do this by offering comfort and driving properties of absolute top level. In combination with world-leading safety, this makes the refreshed S80 very hard to beat. A true lifestyle product,." says Michelle Naudé, at Volvo Car South Africa Marketing.
"I would like to give those who know about the Volvo S80 but who have never driven one, a sound piece of advice. Take a closer look at this car and take it out for a thorough test drive. You'll be amazed at what we have achieved."
Summary of New features – new Volvo S80
· - New five-cylinder diesel engine
· - Two new chassis - Sport and Comfort
· - More elegant exterior design with a tougher front
· - Luxurious and more comfortable interior design