News & Events
  • What Drives Edward Cullen May Soon Drive You

    2009/11/13
    Volvo Car South Africa is joining the global hype around the soon to be released sequel to the vampire movie Twilight – New Moon.  Volvo is taking advantage of the fanatical and fantastical popularity of the Twilight saga based on the novels written by Stephanie Meyer in which the main character drives a Volvo.

     

    Twilight Saga fans now stand a chance to win a Volvo C30, similar to the one driven by our favourite vampire, Edward Cullen, in Twilight.


    Volvo is launching the competition in conjunction with the cinema release of NuMetro's (globally Summit Entertainment's) The Twilight Saga: New Moon. Our media partners are The Times/SundayTImes (Newspaper), M Connection and NuMetro films/cinemas.

    Fans can visit www.volvocars.co.za or www.twilightsaga.co.za for more info and to watch the movie trailer and find downloadable New Moon-themed desktop wallpapers.

    To enter the competition hit www.timeslive.co.za where you will get a mystery question - you need to watch MNet to get the answer.

     

    Those who simply can't wait till the film is released can also visit their nearest Volvo dealership to collect an exclusive complimentary poster of Edward and his Volvo XC60 - while stocks last.


    While the C30 doesn't come equipped with a vampire, the winner will experience the power, beauty and protection that is Volvo and it will transport them to all of their great moments in life.

     

    In Twilight, the first movie in the series, Edward raced around in his sexy C30, and many fans became as enthralled with Edward's Swedish wheels as they did with the suave vampire himself.


    In New Moon, Edward drives a Volvo XC60 that features the Saville Grey metallic exterior, a sandstone beige/espresso interior, a cream leather steering wheel, 19-inch Achilles diamond cut wheels and exterior accessories such as side scuff plates, front bumper bar and rear skid plates.

     

    The Twilight Saga: New Moon will premiere in SA on 27 November 2009. In the film directed by Chris Weitz and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, the romance between mortal and vampire soars to a new level as Bella Swan (Stewart) delves deeper into the mysteries of the supernatural world she yearns to become part of-only to find herself in greater peril than ever before. Following Edward Cullen's (Pattinson) departure from Forks, Washington, Bella discovers his image comes to her whenever she puts herself in jeopardy. In time Bella's frozen heart is gradually thawed by her budding relationship with Jacob Black (Lautner) who has a supernatural secret of his own.
    Volvo Car South Africa is joining the global hype around the soon to be released sequel to the vampire movie Twilight – New Moon.  Volvo is taking advantage of the fanatical and fantastical popularity of the Twilight saga based on the novels written by Stephanie Meyer in which the main character drives a Volvo.
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