Volvo Cars announces new global marketing strategy
Volvo Cars recently announced its brand new global marketing strategy that allows it to market and sell cars in ways never before seen in the global automotive industry.
"The car industry is one of the most conservative, least evolutionary marketing clusters in global business," said Alain Visser, Senior Vice President Marketing, Sales and Customer Service at Volvo Cars. "For decades, car marketing has been following a certain pattern which is followed by the entire car industry. Now, Volvo Cars chooses to defy that logic and implement a strategy that is geared towards its own needs."