The new Volvo C70 soon to be unveiled at the Frankfurt Motor Show in mid-September has the same smart three-piece steel roof, practical seating for four adults and world-leading convertible safety as before. With an updated design and elevated premium feel, the C70 delivers an "I want" aura of absolute world class.
At the Volvo Car Corporation, the vision is to design cars that should not crash. In the shorter perspective the aim is that by 2020 no-one should be killed or injured in a Volvo.
The aim with tomorrow's cars is, quite simply, that they be able to avoid accidents. The core of Volvo's 2020 Vision is to build cars so safe as to completely eliminate the risk of fatal or serious injuries. And every advance in Volvo's safety systems is another step closer to this goal.
Saving a life can be so simple: grab, stretch, click! If you are wearing a safety belt, your chances of surviving a collision improve by 50 percent. The three-point belt is and will remain the car's most vital safety feature. However, even more lives could be saved if belt usage increased.
Few people have saved as many lives as Nils Bohlin - the Volvo engineer who, in 1959, invented the V-type three-point safety belt. A design as obvious as it was intelligent and perfectly suited to the seat occupant's body. To this very day, the safety belt still provides the most effective protection in the event of an accident.
Volvo Cars is proud to introduce Bob – the company's newest addition to the crash test dummy family who has been specifically developed to test its cars' active safety systems.
In 1927 Volvo’s founders Assar Gabrielsson and Gustaf Larson stated that “Cars are driven by people. Therefore the guiding principle behind everything we make at Volvo is – and must remain – safety.”
The Volvo Crash-Test Dummy family does invaluable work in the development of tomorrow's ever-safer cars. The dummies may cost anything up to 1.5 million kronor, and at Volvo Cars there are more than 100 members of this tough family.
Despite the constant development in technology, the automotive world's most important safety mechanism – the safety belt – has remained much the same since it was first used fifty years ago. The three-point safety belt's ingeniously simple design has stood the test of time and the only difference is that these days the belt is part of a larger, high-tech safety system.
On Thursday August 13, 1959, the world's first car with standard-fit three-point safety belts - a Volvo PV544 - was delivered to the Volvo dealer in the Swedish town of Kristianstad. Over the next 50 years, the V-shaped three-point safety belt saved well over one million lives.