The Volvo Concept XC Coupé won two prestigious design awards this week, further raising the excitement around Volvo Car Group’s (Volvo Cars) new design language. The Concept XC Coupé was awarded the title “Best Concept Car” at the 2014 EyesON Design Awards at the 2014 Detroit Motor Show, while Volvo’s latest concept vehicle also won the award for “Best use of Color, Graphics and Materials”.
Volvo Car Group (Volvo Cars) is steadily moving towards the vision that by 2020, nobody should be killed or seriously injured in a new Volvo. In 2013, top results from independent rating institutes all over the world emphasised that Volvo remains on top when it comes to automotive safety. The most recent rating result is an IIHS Top Safety Pick+ for the Volvo S80 in the United States. During 2013, sales of Volvo cars equipped with systems for automatic braking also passed the one million mark.
The second of Volvo’s three much-anticipated concept cars is the new Volvo Concept XC Coupé. Inspired by the design of modern sports equipment and demonstrating the safety capabilities of Volvo’s new Scalable Product Architecture, it is a sophisticated and capable car for people with an active lifestyle. “Those who love gravity sports freely seek new thrills and challenges. To ensure that they make it back in one piece, they prefer high-performance equipment that offers the ultimate sense of freedom and protection,” says Thomas Ingenlath, Senior Vice President Design of Volvo Car Group.
Volvo Car Group’s (Volvo Cars) ingenious new Scalable Product Architecture (SPA) not only offers elegant new design possibilities, but brings the company even closer to its ultimate safety goal – that by 2020 no one should be killed or seriously injured in a new Volvo.
Earlier this year, the Volvo Concept Coupé was launched to critical acclaim and many awards, and represented the world’s first insight into Volvo Car Group's (Volvo Cars) new design direction under Senior Vice President of Design, Thomas Ingenlath. It also showed one interpretation of how the proportions and versatility of Volvo Cars' new Scalable Product Architecture, that will underpin all medium and large cars in the company’s future, could look.
A jury of international designers and design experts awarded Volvo Car Group’s new connectivity system - Sensus Connected Touch - the prestigious 2013 Red Dot Design Award. Sensus Connected Touch gives the Volvo owner outstanding possibilities, including the world’s first voice-activated Spotify connection integrated in a car.
Volvo Car Group’s leadership in safety technology has been highlighted by the U.S. Insurance Institute for Highway Safety (IIHS). The IIHS recently introduced a new test programme that rates the performance of front crash prevention systems. This is a major development for crash tests in general, as prevention systems are playing an ever-increasing role in vehicle safety. And Volvo is ahead of the game.
The Volvo Concept Coupé is the first expressive interpretation of a new brand direction where design plays an increasingly important part in Volvo Cars exciting future.
The work of Thomas Ingenlath, Senior Vice President Design at Volvo Car Group, has been one of the best-kept secrets in the automotive industry for over a year. Until now.
Inspired by contemporary, progressive Scandinavian lifestyle and design as well as iconic elements from the past, the elegant new Volvo Concept Coupé is the first of a series of three concept cars that reveal the design possibilities created by the company's new Scalable Product Architecture (SPA).