In 1927 Volvo’s founders Assar Gabrielsson and Gustaf Larson stated that “Cars are driven by people. Therefore the guiding principle behind everything we make at Volvo is – and must remain – safety.”
The Volvo Crash-Test Dummy family does invaluable work in the development of tomorrow's ever-safer cars. The dummies may cost anything up to 1.5 million kronor, and at Volvo Cars there are more than 100 members of this tough family.
Despite the constant development in technology, the automotive world's most important safety mechanism – the safety belt – has remained much the same since it was first used fifty years ago. The three-point safety belt's ingeniously simple design has stood the test of time and the only difference is that these days the belt is part of a larger, high-tech safety system.
On Thursday August 13, 1959, the world's first car with standard-fit three-point safety belts - a Volvo PV544 - was delivered to the Volvo dealer in the Swedish town of Kristianstad. Over the next 50 years, the V-shaped three-point safety belt saved well over one million lives.
The new Volvo C30 steps out and shows the model's full potential and personality – it offers customers a generous dose of road presence as well as a variety of bold styling choices. Like its predecessor, the new Volvo C30 is designed to stand out in the premium hatchback crowd. It's a street smart Swede – sexy, solid and full of attitude.
Volvo's smooth Powershift gearbox cuts fuel consumption by 8 percent in the Volvo S40
The Volvo S40 1.6D DRIVe, featuring the new Start/Stop technology, has received top honours in the 2009 What Car? Green Car Awards. The ceremony took place at London City Hall on Monday 7 June and the award was handed over by Boris Johnson, the mayor of London.
The refreshed Volvo S80 is the result of an intensive dialogue between Volvo Cars' project group and the discerning customers in the premium sedan segment. "We are ready to give the competition a tough match. With the new S80, we're placing the bar at the very highest level when it comes to exclusiveness, quality and driving properties," says Volvo Cars president and CEO Stephen Odell.
Volvo will broadcast and webcast live from the North American International Auto Show on January 11th, 2009, where the company will unveil the S60 Concept that gives the world a glimpse of Volvo’s next new sedan model.