Volvo in Golf - History


Volvo Cars and Golf – a long and proud history

For almost a quarter-of-a-century, Volvo has been a pioneer in men’s professional golf and holds the world record for a title sponsor, approaching 125 events. In 1995 Volvo became the first western brand to engage with golf in China – today world golf’s fastest growing territory. Volvo is now active in sponsorship in Europe, South Africa and in Asia.

Simultaneously, Volvo’s sales and market companies as well as dealers host local and national tournaments for customers and prospects all around the world. It is estimated that since 1988, almost 1 million amateur golfers from 30 different countries have played in Volvo corporate golf tournaments.

Volvo's sponsorship covers the golfing spectrum and includes sponsorship of the Volvo World Golf Challenge, Volvo World Match Play Championship and the Volvo China open.

Volvo is also the sponsor of the Volvo Order of Merit, the PGA European Tour money list and whichever golfer wins the Volvo Order of Merit each year can rightly call himself the best in Europe.

Since 1988, Volvo has been at the heart of the burgeoning success story that has been the PGA European Tour and amongst those great champions to have held one of the fine Volvo titles are Nick Faldo, Sandy Lyle, Padraig Harrington, Seve Ballesteros, José Maria Olazábal and, arguably the champion of champions over the era, Scotland’s Colin Montgomerie who famously won seven-in-a-row Volvo Order of Merit crowns and shared the Volvo Masters Andalucia title in 2002 with another great Volvo master, Germany’s Bernhard Langer.

Current European Tour events:
Volvo Golf Champions – a Champions Only Tournament
Volvo China Open - the National Open Golf Championship of China
Volvo World Match Play Championship – the Unofficial World Championship in Match play

Customer facing events:
Volvo World Golf Challenge
- one of the most inclusive global golf series in the world targeted to Volvo’s customers, with its World Final staged in conjunction with the Volvo Golf Champions. Volvo's customers are then offered the golf experience of a lifetime by 'Playing with the Pros' during one day of the professional tournament, a completely unique possibility.