The XC70 is, above all, a perfect expression—inspired by our rugged landscapes, profound winters, and soulful people. 

“Vemod” is a word that doesn’t translate into most languages. It’s used to express a beautiful, melancholy longing that often produces great creative triumphs—a feeling only experienced during our classically long, deep, dark Swedish winters.

This is Sweden

  • Vast expansions of water, like the Gastrikland lakes, inspire a level of fluidity and calmness in our designs.
  • The dark, snow-covered winters reinforce our need to persist in safety advancements.
  • This is Sweden

Defined by Swedish roots

The XC70 is romantically rugged, just like the Swedish terrain it was built for. With ergonomic interior design, and our famously powerful, yet fuel-efficient D4 diesel engine. It’s strong, but sensitive—designed for the soulful, nature-loving people of Sweden. 

See it up close

Meet these Swedish characters


Our classic SUV.


Our most rugged estate.