Volvo Cars achieves sales record
Volvo Cars established itself as the fastest-growing luxury car brand in Australia in 2018 after a stellar sales result.
The Swedish brand’s renewed product portfolio, spearheaded by its award-winning luxury SUVs, inspired an impressive 43 per cent increase in sales compared with 2017.
Volvo Cars Australia sold 6693 vehicles last year – one of the company’s biggest results ever recorded.
The result was achieved despite a decline in both the overall market (-3%) and Volvo’s premium competitor set (-8.1%).
With the highly acclaimed XC60 maintaining tradition as the brand’s most popular vehicle. There was also a strong start for the First Ever Volvo XC40 as the compact SUV exceeded 1500 sales in its first year on sale locally.
It wasn’t just Volvo’s SUVs that performed well. The S90 luxury sedan and V90 Cross Country luxury wagon also contributed to the sales growth.
Volvo Cars’ showroom performance was delivered in a year in which its rival premium brand rivals struggled in an overall market that declined slightly compared with 2017.
"2018 was a stellar year for Volvo Cars, and we are very proud of the strong growth we have achieved over the last 12 months," said Volvo Car Australia’s managing director, Nick Connor.
"This growth reflects the very strong appeal of our multi-award-winning product range, our world-class reputation for safety, design and technology, and the great care that Volvo dealers take of our customers.
"We look forward to continuing our growth during 2019."
Volvo’s 43 per cent increase in sales also exceed the growth of other key markets, including the United States (up 20 per cent), China (up 19%) and Europe (up six per cent).
Total global sales contributed to a record for Volvo Cars as the Swedish car maker surpassed 600,000 sales for the first time ever.
More than 640,000 Volvos were sold worldwide as the company posted its fifth consecutive year of global records.
The XC60 was Volvo’s best-selling vehicle globally as well as locally.