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Stay Home Store concept for Europe and UK

Volvo Cars has launched a Stay Home Store concept in Europe and the UK amidst coronavirus restrictions.
Volvo Cars last month launched a new online sales concept in several quarantined European markets, allowing customers in these countries to buy or lease a brand new Volvo from the safety and comfort of their own home amidst the ongoing COVID-19 pandemic.
 
Car sales around the globe are severely affected by the pandemic, and lockdowns in several European countries kept customers from buying or leasing new cars at dealerships as they were due for a change, the result of strict guidelines on social distancing or even enforced quarantine policies.
 
While Volvo dealerships have remained open in Australia, the Stay Home Store concept has enabled customers in Germany, France, Italy, Belgium, Spain and the UK to easily search, select and buy or lease a brand new Volvo online during the strictest period of lockdown, before restrictions started to be eased in mid-May.
 
The Stay Home Store concept leverages Volvo Cars’ existing online sales tool and provides customers and dealers with a new, transparent and easy-to-use platform to interact, without the need to actually meet in real life.
 
Customers can immediately browse and choose from a series of attractive pre-negotiated prices and lease rates on new Volvos. Reflecting the current economic climate, the Stay Home Store concept also offers buyers additional flexibility options such as no down payments or payment-free car loan periods.
 
“We want to give customers the option of finding a new Volvo that suits them, without having to wait for the current pandemic to be over,” said Lex Kerssemakers, global head of Commercial Operations. “Our online sales team has developed a great online tool - and because we understand that getting a car is a big commitment especially now, we offer our customers additional financing options.”

Les Kerssemakers
Above: Lex Kerssemakers, global head of Commercial Operations.

The Stay Home Store offer will be made available on three models in each country, with the exact offer varying per individual market. Following an initial roll-out in countries that represent 60 per cent of Volvo Cars’ European sales volume, more markets are expected to be added going forward – with consideration for the Australian market expected later this year.
 
The launch of the Stay Home Store concept follows the introduction earlier this month of the Volvo Valet service in the United States, another example of how Volvo Cars is helping its customers navigate the effects of the current pandemic.
 
Volvo owners in the US can now have their cars serviced without leaving their homes or offices, using the Volvo Valet service – a new premium pick-up and drop-off service for car maintenance that is being offered at participating retailers across the country. 
 
In China, a similar premium valet service for car maintenance is offered to Volvo customers via WeChat, the popular mobile platform used for a range of different services by Chinese consumers.
 
Read more about how Volvo Car Australia and its Dealers are prepared and ready to help during the current climate. [https://www.volvocars.com/au/covid-19-update]


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